Coleen Rooney's clever reason behind her I'm A Celeb shower scenes as she's set to earn more than husband Wayne
Coleen Rooney allegedly had an ulterior motive for her unforgettable shower moment on I'm A Celebrity... Get Me Out Of Here!. The wife of Wayne Rooney, who finished second in the show behind McFly's Danny Jones, won over fans with her composed nature and determination in challenging trials. During her three-week stint, the 38 year old impressed viewers with her toned physique, showering in a bikini and cropped tank top, and even managed to squeeze in workouts, including squats, during downtime in the camp.
After leaving the jungle, she mentioned her mini exercise routine, saying: "I managed to do squats most of the way through, but I missed a few towards the end when it got busy."
However, it has been reported that Coleen had a hidden agenda behind her shower scenes and fitness routine being aired on TV. According to reports, she had signed a significant deal with Applied Nutrition before entering the jungle and was taking the brand's collagen capsules daily during the show.
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A source revealed to The Sun: "Coleen was definitely taking the hair, skin and nails collagen capsules every day in the jungle. There is a huge PR campaign planned around her work with Applied Nutrition. In fact, a major TV advert was recorded before she went into the jungle and it is set to air on prime time TV early in the new year," reports the Mirror. OK! has approached Coleen's reps for comment.
Not only is Coleen making waves on television, but an expert also suggested that she's on track to out-earn her husband Wayne, thanks to savvy investments made prior to her jungle adventure. Before jetting off to Australia, she expressed excitement about her product line being picked up by Holland and Barrett, anticipating further expansion into additional supermarkets.
Last month, a source close to Coleen said: "With the company now valued at a staggering £350 million, Coleen stands to do incredibly well from this investment. " Between her television stints, business savvy, and brand endorsements, Coleen could be looking at a massive influx of millions. PR guru and Head of Talent at Press Box PR, Lynn Carratt, told The Sun. "Coleen is on the brink of becoming the primary earner in her relationship with Wayne for the first time in her career.
Lynn also added that there's no ceiling for Coleen's potential income and career trajectory.
