People are ridiculing Sainsbury's new 'wellness aisle' on Twitter

Francesca Specter
Yahoo Style UK deputy editor
Sainsbury’s has now rolled out in-store ‘wellness’ aisles. [Photo: Rex]

Supermarket giant Sainsbury’s recently launched their new ‘wellness aisles’ to appear to its healthier shoppers, but the internet isn’t so sure about the idea.

Wellness and sports nutrition are areas that are becoming increasingly popular with our customers,” said Sainsbury’s food commercial director Paul Mills-Hicks in a statement.

“To make sure they can find everything they need quickly and easily, we’ve doubled our range, introducing specialist and premium brands that customers won’t find in any other stores.

“With such a convenient choice of distinctive products, we’re confident that health-conscious customers won’t need to shop anywhere else.”

However, food writer Bee Wilson took issue with the initiative in a now-viral tweet, which criticised the types of product sold at one branch in Sainsbury’s.

The tweet has to date received 544 retweets and 1,930 likes on the social media platform.

Several users on Twitter backed Bee up, bemoaning the lack of fresh produce and whole foods in the wellness aisles.

Others made the argument that ‘wellness’ had become more about branding than the food itself – with one saying the word appeared to have changed its meaning.

Yahoo Style UK contacted Sainsbury’s for comment.

A representative told us: “For background, the trial is in seven stores in total. In one store only, some cereal bars are at the end of the aisle – these are not part of the Wellness and Sports Nutrition range, which has different fixtures and displays. We are adding an extra sign to make this clearer for our customers.”

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