Peeps Announces New Cookies and Cream-Flavored Marshmallow Chicks for Easter

The new flavor joins their lineup of Easter-themed marshmallow treats

Rachel Raposas

17 January 2025 at 2:15 pm·2-min read

Peeps is ready to debut another creative flavor!

The marshmallow treat brand announced its fun spin on a classic sweet combo — cookies and cream-flavored chicks! The new addition is a collaboration with Breyers and will be inspired by their famous cookies and cream ice cream.

Peeps Cookies & Cream is just one of several flavors revealed this week. The Easter treat also comes in cotton candy, Dr Pepper, fruit punch, blue raspberry, party cake, Rice Krispies Treats, sour watermelon, chocolate pudding, cinnamon churro and tropical punch flavors.

Known widely for their sugar-coated marshmallows shaped into cute springtime animals, Peeps has explored a number of unconventional flavors in recent years through various collaborations.

Eva Hambach/AFP/Getty Peeps Easter Marshmallow Chicks and bunnies. — Eva Hambach/AFP/Getty
Peeps Easter Marshmallow Chicks and bunnies.

In 2019, they created Peeps coffee creamer with International Delight and Peeps cereal with Kelloggs for the ultimate morning sugar rush, and in 2021, they joined forces with Pepsi to introduce marshmallow soda.

Peeps is already prepping for Easter, but in the meantime, several brands are focusing on intriguing Valentine's Day offerings

This week, Van Leeuwen launched five Valentine's Day-focused pints, each inspired by a different love language. The five love languages — gift-giving, words of affirmation, physical touch, quality time and acts of service — are transformed into different flavors, available exclusively at Kroger stores.

Physical touch is represented in Hug Me Hazelnut Truffle: a hazelnut ice cream with pieces of chocolate truffles. You’re My Brown Sugar Cookie Butter, for words of affirmation, is brown sugar ice cream with cookie butter swirls. Gift-giving and receiving turns into Chocolate Strawberry Surprise with sweet cream ice cream, chocolate chips and strawberry jam swirls. Let’s Hang Out S’more is the quality time-inspired pint and has sweet cream ice cream, chocolate chips, marshmallow swirls and graham crackers. And finally, acts of service is represented as Blackberry Chip In — blackberry sherbet with chocolate chips.

Read the original article on People

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Peeps Announces New Cookies and Cream-Flavored Marshmallow Chicks for Easter

The new flavor joins their lineup of Easter-themed marshmallow treats

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