Peeps' Newest Candy Might Be the Best Collab of 2025

It feels like just yesterday we were prepping for Valentine’s Day candy to hit stores even though Santa hadn’t even slid down the chimney yet. And, while you might not have tried Kit Kat’s new bear-shaped candy or M&M’s Strawberries & Creme flavor—or, let’s be honest, thought about your Super Bowl spread—the stores are three steps ahead of us.

Because, believe it or not, you’re going to start seeing Easter candy rolling out now.

Don’t get us wrong, we love a Reese’s egg and chocolate bunny as much as the next person, but if there’s one brand that’s synonymous with Easter, it’s Peeps. The candy-coated marshmallow, whether shaped like a chick or a bunny, has graced so many Easter baskets throughout the years. Now, its Easter offerings are getting even better with a new collab with one of our favorite sweet treat brands: Breyers.

Peeps Releases New Breyers Cookies and Cream Flavored Marshmallow Chicks

Peeps itself is no stranger to unique, collaborative flavors—like Icee Blue Raspberry, Rice Krispies Treats, and even a Peeps-flavored Pepsi soda. Breyers has already been up to a lot in 2025, too, with the release of its new Hershey’s s’mores collection, and now a Peeps flavor.

This year, keep your eyes out for the new Peeps Breyers Cookies and Cream Flavored Marshmallow Chicks.

Peeps’ newest product combines the delicious chocolatey and creamy vanilla flavors of cookies and cream ice cream with the chewy, sweet marshmallow flavor of Peeps. The mash-up might not be one we expected to see this year—though it’s sure to be as beloved as the iconic Breyers ice cream flavor itself.

The Peeps Breyers Cookies and Cream Flavored Marshmallow Chicks are rolling out to stores as we speak—but there’s a catch. They’re a Walmart exclusive. The new ice cream-flavored candy is hitting Walmart retailers nationwide in 10-count packs for $1.47.

Additionally, Peeps is releasing another Walmart-exclusive product this year—the new Peeps Egg Hunt Individually Wrapped Mini Marshmallow Chicks. These bite-sized marshmallow chicks come in three colors and are each individually wrapped so you can fill your Easter eggs with them—without fear of a sugar-dusting mess or the marshmallows losing their fluffiness.

These new Walmart products will be joined by Peeps’ entire Easter lineup, including the classic bunnies and chicks, Giant Bunny Pops, and unique marshmallow flavors.

It might be January, but it seems like the Easter Bunny is already hippity-hopping this way.

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