Parents reveal why they want their kids to play with toys

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more social and confident in themselves when they play with their favorite toy or doll. A poll of 2,000 U.S. parents of school-aged kids found that 63% believe if their kid plays with toys or dolls early in life, they’ll have an easier time fostering new friendships later in life. Ahead of the holidays, the survey commissioned by fashion doll brand Rainbow High and conducted by Talker Research, found that 69% of parents confirm their kids play with dolls and action figures. Likewise, 69% said their kids have many or “a fair amount” of friends. A third (36%) of parents said dolls are used to create memories for their child to experience with their friends; 34% said dolls have helped their child develop new friendships with other children.