Alejandra Alonso Rojas Brings Pre-Fall and Fall 2025 Ready-to-wear Together
Alejandra Alonso Rojas is switching things up.
During a preview of fall 2025, the designer explained that the expanded lineup was actually a combination of her pre-season and mainline collections, a pivot from designing four collections to two cohesive lineups. She said it was a response not only to being drained from developing four collections a year, but also reflected the brand’s ongoing values of slow fashion and thoughtful craft.
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“It’s still growth [for the brand], but in an opposite way that helps save the planet, in a way,” Alonso Rojas said, noting she’s planning to research fabrications with less impact and work with additional sustainable mills during her longer lead time between seasons.
Designing a larger offering gave her the freedom to play with more color, a strongpoint of the collection that was this season inspired by a trip to Japan. The designer has always admired Japanese culture for its spirituality, rich historical fashions rooted in tradition, and dedication to slow, thoughtful craft, as seen through her previous shibori dyed styles.
“The meld of cultures is what I believe makes us stronger, smarter and more powerful, rather than the opposite, is so important. The other way is boring and empty,” Alonso Rojas said.
The most obvious nod to her inspiration came through a simple black silk dress with large-scale cherry blossom machine and hand-embroidery backed on raw hemmed organza. But the majority of fall homed in on the country’s rich colors including cherry blossom pink, red (a cultural symbol of peace and prosperity of family) and gold (a nod to the Kinkaku-ji temple), across new takes on signature ideas that emphasized simplicity.
A pretty cream viscose sheath with floral broderie anglaise hem and sheer chiffon turtlenecks paired with ruched, floral printed cotton midi skirts nicely displayed Alonso Rojas’ ability to scale her day to evening business with appealing commercial wearability. Ditto a wider variety of her best-selling ’90s bias slips in matcha green, bright red and three indigo hues. Alonso Rojas designed the style in two lengths (midi, maxi) with differing details (cowl vs straight neck; asymmetrical vs classic thin straps), giving her customer “the beauty of options.”
Launch Gallery: Alejandra Alonso Rojas Fall 2025 Ready-to-Wear Collection
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