Rita Ora fans can't believe how cheap Primark clothing line is as it's branded a 'flop'
Rita Ora's exclusive collection with Primark doesn't seem to be flying off shelves.
It has taken a hit – with prices dramatically cut. A TikTok video by user Nissy SetBetter shows the Rita Ora X Primark range with discounts up to 90%. And what's more, other pieces halved in price.
Viral footage shows Nissy as she walks through Primark, pointing out the huge discounts and repeatedly referring to the line as a "flop". She humorously captioned her post suggesting Rita's agent had "sold [her] a dream".
In the clip, Nissy remarks: "All I have to say is Rita, Rita Ora – this thing flopped from £20 to £2. This is from £14 down to £7. Rita, come and collect your things then, from Primark. It flopped."
Online commenters echoed Nissy's take on the drastically reduced prices, with one person branding the price drop "actually diabolical". Another commenter quipped that Primark "want that s*** gone by yesterday".
People claiming to be ex-employees also chimed in, agreeing with Nissy's assessment that the collection indeed "flopped". Primark has been approached for a statement.
The viral TikTok video comes despite reports claiming Rita's fashion line helped Primark rake in £3.4billion in the final quarter of 2023. Her latest spring collection was released in all stores across 16 countries on March 19.
Rita revealed her upcoming collection would feature "style staple" materials such as denim and "floral prints". Expressing her enthusiasm, she added: "I'm so excited to launch the next stage of my journey with Primark."
John McCormack, Head of Fashion Trends, also shared his excitement about the collaboration. He said: "With each new collection we've been pushing ourselves with Rita and her team to create bolder, more daring looks. It means we can really explore exciting new trends and ensure our fashion will stand out from the crowd and continue to be in style season after season."
