Preppy girl to fashion icon – the style evolution of Demi Moore
It’s official: Demi Moore is having her moment. After 45 years in the industry, her performance as Elizabeth Sparkle in The Substance has made her the awards season's most valuable player.
It began at the Golden Globes, where the 62 year-old picked up her first-ever acting award (yes, first ever) for Best Actress. Cue applause, tears, and whispers of "it's about time." And let’s talk about her Oscar campaign wardrobe—because Demi has been a walking Oscar statuette since last summer.
At Cannes, she dazzled in a liquid gold Schiaparelli and followed it up with a custom gold Armani Privé gown at the Golden Globes. Intentional or not (it is intentional), her golden streak is making sure she’s unforgettable on every red carpet.
Over her career, Demi has shown us every possible side of herself. She found global fame in St. Elmo’s Fire (1985) as Jules, the quintessential 80s girl. She sizzled as Erin Grant in Striptease, bringing grit to a single mother-turned-stripper, and gave us power (and a shaved head) in G.I. Jane.
Off-screen, she’s no less iconic. Remember the Vanity Fair cover in 1991, where she redefined the conversation by baring her baby bump? That was Demi. Over the decades, she’s transformed from Brat Pack poster girl to minimalist noughties mum, to glamorous wife (Bruce Willis, Ashton Kutcher—yes, we remember), and now, a bona fide fashion icon.
In her seventh decade, Demi Moore is showing us that style—and talent—only improve with age. And with Oscar buzz mounting, Hollywood is finally catching up to what we’ve all known: it’s Demi’s time.
Rising star, 1981
Demi Moore got her start on General Hospital as Jackie Templeton. Posing here for a publicity shot in 1981 she paired a preppy ivory roll neck jumper with kohl-lined eyes synonymous with the eighties, and just as popular today.
Casual chic, 1984
During a visit to a radio station in Los Angeles, Moore wore an oversized tweed blazer with a fedora-style hat and red Converse high-tops, which wouldn't look out of place today.
Leather and lace, 1985
Actress Demi Moore channels boho in a fringed leather jacket with white lace skirt to a social event.
Originally from New Mexico, Moore has often added Southwestern style into her everyday wardrobe and giving them a city twist. Think layering leather or denim with soft shirts and silk fabrics.
Preppy minimalism, 1987
Grey cowboy boots and a black belt added edge to the white trousers, navy jacket and red t-shirt that Moore wore to a party celebrating U2's two-day concert at Los Angeles Memorial Coliseum for their Joshua Tree Tour.
Saturday Night Live, 1988
Actor Bruce Willis and Actress Demi Moore attended the Saturday Night Live after party in New York together in 1988. Moore wore a white blouse and black mini skirt underneath an oversized houndstooth coat.
Eighties glamour, 1989
Demi Moore took to the red carpet at the Shrine Auditorium in Los Angeles wearing a bustier top, domed skirt, Holbein inspired embroidery with.. lace-trimmed exercise shorts! A daring look paired with soft, glamorous curls.
The look led to her featuring on a Worst Dressed List but she designed the outfit herself and proves that she wears what excites her, not what’s on trend. We think it's iconic.
Red power jumpsuit, 1989
Sharp cuts and bold colours are staples in Moore's wardrobe, and the brilliant crimson jump suit that she paired with a flower-adorned hat over cropped hair for an anniversary luncheon was no exception.
Golden curls, 1990
Pictured smiling with golden curls and a sun-patterned top, Demi Moore was in France to promote the film Ghost, in which she played the character Molly Jensen. First and last time Demi did blonde.
Planet Hollywood, 1992
Sporting a blunt bob and a bold red lip, Demi Moore with her then-husband Bruce Willis, were pictured at Planet Hollywood in 1992, She wore a tan space-themed jacket and Western inspired choker for the occasion.
Grunge era, 1993
Moore tried on the 1990s grunge aesthetic with this black maxi dress with midriff cutout and Dr. Marten boots at ShoWest in Las Vegas.
Shirt and tie, 1995
For a convention held at Bally's Hotel, Nevada, Moore matched a deep red lipstick to her shirt and necktie; the pop of colour to accompany the tailored suit-inspired dress.
Boyish minimalism, 1996
Demi Moore showed off a newly shaved head for her movie G.I. Jane while wearing a simple black dress at the Striptease premiere in 1996.
Parka life, 2000
Demi Moore opted for understated glamour with an up-do and soft red lip while wearing a fur-lined quilted parka for the Bounce premiere.
Dressed down, 2003
For the Matrix Reloaded premiere, Demi Moore, alongside Lucy Liu, chose a dressed-down ensemble of faded blue jeans a metallic, ruched off-the-shoulder top.
Ralph Lauren Rodeo Drive, 2003
Demi Moore looked effortlessly cool wearing a plaid waistcoat and jeans to a luncheon in support of The Women's Cancer Research Fund & The Pink Pony Fun at a Ralph Lauren store in Beverly Hills, California. The waistcoat had a matching blazer to complete the look.
Coach in Park City, 2004
Demi Moore pictured on a shopping trip wearing a camel jacket and tinted sunglasses with a Coach bag.
Chanel, 2007
Demi Moore wore a tufted check blazer and pleated white skirt for a soft preppy look at the 2007/2008 Chanel Cruise Show presented by Karl Lagerfeld.
Pretty in pink, 2010
Actress Demi Moore arrived at the premiere of The Joneses wearing a backless magenta gown, showcasing her signature long black hair - her style signature for most of her adult life.
A&E Television Networks, 2011
In a twist on her 1987 outfit at U2's party, Demi Moore wore pillar box red trousers and a white top, paired with a light black jacket and open-toe heels in New York.
Soho Beach House, 2012
In a short grey playsuit and black heels, Demi Moore looked fresh faced as she attended a dinner and auction hosted by Chanel.
Shining bright, 2014
Demi Moore wore a stunning silver gown to the Santa Barbara International Film Festival held at Bacara Resort.
Elegant updo, 2016
It's not often Demi Moore chooses an up-do for red carpet events, but when she does it adds a touch of grown-up glamour to her outfits and accentuates the elegant jewellery she favours.
Chelsea Flower Show, 2016
Attending Chelsea Flower Show, Moore dressed the part in a rose print jacket and red dress, adding a quirky touch with smart silver shoes and ankle socks.
Mixing and matching texture and colour can create an interesting outfit and it's long been known that Moore isn't afraid to show her personal style, and her love of wearing red.
Gala Dinner, 2016
With tousled hair swept into a side-part, Demi Moore wore an eye-catching full-length purple and black sequin gown by Roberto Cavalli to British Vogue's Centenary gala dinner in Kensington Gardens.
Smart-casual, 2016
Demi Moore attended a drinks reception and dinner in celebration of the Sabine Getty Showroom wearing a stylish check coat and smart black flares. The look was finished with her favourite thick rimmed glasses.
A work of art, 2016
Styled by long-time collaborator, Canadian Brad Goreski, Demi Moore wore a red puff-sleeved white Gucci mini-dress and ornate black T-strap heels to the LACMA Art + Film Gala in Los Angeles, California.
Prada presents, 2016
Demi Moore wore her hair loose and dressed in a sheer-sleeved Prada dress with flower details for Past Forward, a short film by David O. Russell presented by Prada.
Rocker chic, 2017
Over the years, Demi Moore has always favoured a pared back approach hair and makeup but her style always holds personality. For the Harper's Bazaar 150th Anniversary Party in New York, Moore wore a crew-neck tee punched with grommets and a belted leather skirt that cinched her waist from Monse's fall 2017 collection.
In bloom, 2017
Opting for a Gucci Fall 2017 suit, Moore once again showcased a hint of eccentricity with her style for the New York premiere of her film Blind.
Bold prints, 2017
Actress Demi Moore looked radiant in a bold paisley print maxi dress while out in New York.
Bohemian style, 2017
Once again, Moore's hair was loose and flowing and she sported a glowing complexion. The star wore a mustard-yellow maxi dress with white embroidery and billowing sleeves for the opening of a photography collection at the Eric Buterbaugh Gallery in Los Angeles, California.
Power suit, 2018
Moore's burgundy red trouser suit that she wore for the Peggy Albrecht Friendly House's 29th Annual Awards Luncheon comprised a subtle check print on a double-breasted jacket and slim-fit trousers, which featured stripe detailing.
Colour blocking, 2019
Demi Moore is not afraid of colour. At the Variety Sundance Studio she wore yellow and black plaid trousers and a blue jumper. She added a Ports 1961 pink overcoat that hung off her shoulders and a pair of black Malone Souliers boots
Sophisticated casual, 2019
Demi Moore attended the In Goop Health Summit wearing a cream knit jumper, pleated navy blue skirt, and peep toe boots.
Golden girl, 2019
Demi Moore glowed in a tan dress by Celine, accessorised with a Bulgari clutch and jewellery, for the Corporate Animals LA Premiere.
Chanel, 2020
Demi Moore wore Chanel to an awards dinner held at the Polo Lounge in Beverly Hills, California.
Chloé, 2022
Demi Moore cut a stylish figure in a Chloé ensemble for their womenswear Fall/Winter 2022/2023 show at Paris Fashion Week; she wore a black jumper with a tan mac and a white maxi skirt, the look was completed with smart black ankle boots and a white clutch bag.
Versace, 2023
Demi Moore arrived for the Versace Fall/Winter 2023 fashion show at the Pacific Design Center in West Hollywood wearing an all-black chic outfit.
Fendi, 2023
For the Fendi Spring/Summer 2024 fashion show Demi Moore looked fresh in a coral co-ord paired with a light blue coat. Accessories included black-heeled sandals and the Fendi Peekaboo Iseeu small bag in black leather.
Cannes Film Festival, 2024
Actress Demi Moore held her Chihuahua dog named Pilaf as she posed in a low-cut Ellie Saab polka dot dress during a photocall for the film The Substance at Cannes Film Festival.
The Substance, 2024
Going for gold, Demi Moore wowed in a sculptural Schiaparelli gown from the label’s Spring 2024 couture collection for her red carpet appearance showcasing The Substance at the 77th annual Cannes Film Festival.
Greek Goddess, 2024
Opting for a rarely seen up-do, Demi Moore wore an ethereal white draped Loewe dress at the 2024 AmfAR Gala during Cannes Film Festival.
Red carpet glamour, 2024
With pink blush and drop earrings, Demi Moore wore a black and white Celine dress on the red carpet at the Cannes Film Festival closing ceremony.
Schiaparelli Spring, 2024
Demi Moore attended the screening of BRATS during the 2024 Tribeca Festival wearing a full Schiaparelli ensemble from the label’s spring 2024 collection; the outfit consisted of a white denim vest and matching wide-leg trousers with gold accents.
Pushing boundaries, 2024
Taking a style risk, Demi Moore wore balloon cargo trousers from Loewe Fall 2024 for The Substance screening at BFI Southbank. She also wore a silk shirt and navy blazer along with radish-embellished Loewe shoes. Yes, you read that right.
Chairman's Reception, 2024
Demi Moore and her dog, Pilaf, attended the Chairman's Reception at the 2024 Hamptons Film Festival in New York. She had a head-to-toe plaid moment, thanks to a skirt suit in a dark grey and black checkered pattern.
Understated glam, 2024
Head-to-toe in Gucci from the Resort 2025 collection, Demi Moore posed during the Landman photocell at the Corinthia Hotel in London.
Timeless elegance, 2024
Demi Moore was pictured at the 34th Annual Gotham Awards wearing an elegant, deep purple corset gown by Dior and diamond necklace by Bulgari.
Chanel couture, 2025
Thanks to her trust in Brad Goreski, Demi Moore has become something of a fashion icon. She kicked off awards season in Chanel Fall 2024 Couture for the Palm Springs International Film Festival Film Awards.
Golden Globe Awards, 2025
Wearing custom Armani Privé, Demi Moore was all smiles at the 82nd Annual Golden Globe Awards at the Beverly Hilton, California.
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