London Fashion Week Men's: The lowdown on NEWGEN's buzziest brands

Eight menswear designers were chosen to be supported by the British Fashion Council’s groundbreaking NEWGEN initiative. Giving them vital mentoring and training, the scheme allows young brands to evolve to the next level.

Every single label is unique yet all are willing to bide their time and perfect their vision before becoming a household name.

African embroidery queen Wales Bonner joins the likes of artisan Charles Jeffrey and sportswear-mad COTTWEILER. Newer names including Samuel Ross from A-COLD-WALL* and Nicholas Daley are also on the line-up.

As we prepare for the next season of London Fashion Week Men’s, here’s everything you need to know about the next big things in the world of menswear.

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