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It’s all-too easy assuming that the higher quality of wine you want, the more you should spend.
But this isn’t necessarily true.
Not only because the best bottle of wine in the world turned out to cost less than a fiver, but because the former managing director of Waitrose, Mark Price, has revealed when he thinks wine quality and price best meet.
Or what he calls a “sweet spot”.
According to him, the optimum amount of money to spend on a bottle of wine is £10.
“The tax you pay in the UK is the same on every bottle, no matter how expensive.
“The cost of the glass is roughly the same and the transport is probably the same.
“So if you buy a bottle of wine for £5 the value of the wine inside that bottle is just under 50p. It’s actually 47p.”
So he says that if you buy one that’s £10 instead, the quality of that wine is just under £3.
“So for twice as much you effectively get wine that is six times the quality,” he explained.
“If you go up to £20 a bottle the quality of the wine is about seven or eight pounds.
“So it is better, but you’re effectively doubled up.
“So if you buy a bottle for about £10 you’ve absolutely hit the sweet spot of quality against cost.”
And if you don’t mind splashing the cash and spending more than £30 on a bottle, he believes that after that price whether it’s delicious or not comes down to personal preference.
That’s that, then – time to get a tenner out of the cash machine for tonight’s dinner party.
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