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Holly Willoughby is celebrating her birthday in style, pictured in a 60s-esque floaty print mini dress that fans describe as 'utter sunshine'.
The TV presenter shared a post to her Instagram marking her 41st birthday, wearing the Ted Baker puff-sleeved piece, with pink, yellow and orange colours, matching her array of pink balloons.
She wrote, "It's my birthday!!!! Eek! 41 today... see you on @thismorning at 10am. #hwstyle dress by @tedbaker."
Buy it: New World Self Belt Detail Mini Dress | £175 from Ted Baker
Many celeb friends have wished her a happy birthday in the comments section, including Alan Shearer, Maya Jama and Gemma Collins, while others have also made personal posts to their story in celebration of the day, including Keith Lemon, Emma Bunton and Alison Hammond.
Her This Morning co-host Philip Schofield shared a video of the pair dancing together in the show's studio on his Instagram story.
Many fans have also wished her happy returns, as well as showing their appreciation of the dress.
One commented, "Happy birthday lovely lady! This dress is utter sunshine" while another wrote, "This dress is gorgeous", and another "Loving the dress! Happy birthday".
With Willoughby's post being just before she was due to go on air of This Morning, her Instagram stories also feature her balloon-covered and birthday-decorated dressing room, presumably thanks to the show's crew.
Watch: Phil and Holly crack up after guest breaks wind
Sharing another post of her in the bright retro-inspired dress, she announced that turning 41 marks "13 years of birthdays" on her "favourite show", thanking This Morning for "always making it so special".
Ted Baker's website describes her birthday dress of choice as 'an item of clothing you'll be able to wear for a casual summer day out or to a whole host of special occasions with ease,' showing just how Willoughby has managed to bring a bit of summer to our screens in winter.
Her older sister, Kelly Willoughby, marked the occasion with a heartfelt throw back post of the pair, revealing the presenter didn't always have the blonde hair we're used to, with a sweet photo of the two together, both with brunette hair in bunches, and one of just Holly with a a dark brown bob and fringe, with a bow on her hair, as a toddler.
Holly responded with "Love, adventure and cake… what a trio… love you Kelly."
Willoughby returned to This Morning after two weeks away on 3 February, with Schofield only recently returning. She shared a heart-warming photo of her and Schofield yesterday, writing "Together again!!!!", with the pair having been showbiz partners for many years, known for their on screen laughing fits.
The now 41-year-old has kicked off 2022 with many exciting thing – as well as filming This Morning and Dancing on Ice she's also entered the wellness space, after publishing her book Reflections in October last year, now working on her lifestyle brand Wylde Moon.
She has three children, Harry, 12, Belle, 10 and Chester, 7, who she shares with her husband Daniel Baldwin.