Holly Willoughby launches first perfume - but it's her dress that has fans talking

·Contributor, Yahoo Life UK
·5-min read
Holly Willoughby has launched a new perfume and fans can't get over her dress. (Jon Gorrigan/Wylde Moon)
Holly Willoughby has launched a new perfume and fans can't get over her dress. (Jon Gorrigan/Wylde Moon)

Holly Willoughby always brings her fashion A-game, but her latest dress, worn in a photoshoot to promote her first perfume, has got fans swooning .

The TV presenter, 40, wore the blush pink gown, which featured a sweetheart neckline, frilled sheer detailing and a ruffled skirt to launch the perfume, which is part of her Wylde Moon lifestyle brand.

Keeping her make-up fresh and dewy and styling her bobbed hair in soft waves, the mum-of-three was excited to reveal that the perfume is now available to buy in the Wylde Boutique.

"It’s here! My very first perfume (borrowed from) The Wild @wyldemoon," Willoughby wrote in the accompanying caption.

"We can't take from Mother Nature, but we can borrow a little of her magic here and there…(borrowed from) The Wild enlivens the senses with notes of Bergamot, Geranium, Blackcurrant, Jasmine, Rose and Mint.

"I’ve been wearing this perfume since the day we got the scent just right and I can’t wait for you to wear it too… she’s super special."

Read more: Holly Willoughby insists she ‘isn’t afraid’ of negative reaction to her 'wacky' wellness brand

The presenter looks incredible in the blush pink ruffled dress with sequinned embellishment. (Jon Gorrigan/Wylde Moon)
The presenter looks incredible in the blush pink ruffled dress with sequinned embellishment. (Jon Gorrigan/Wylde Moon)

While many fans revealed they were looking forward to trying the perfume, others were more focussed on how incredible the This Morning presenter looked in the fairytale dress.

"Oh my gosh you look breathtaking. This dress is divine," one fan wrote.

"That dress is wow," agreed another.

"I want that dress it's gorgeous," yet another user commented.

Yesterday the presenter teased the launch by sharing further images from the glamorous photoshoot. She also shared a short video clip, which featured her spritzing the perfume.

Once again, the comments section was littered with comments from fans sharing the love for Willoughby's dress.

"Can’t decide who’s prettiest Dress or Holly," one wrote.

"Love this dress would be beautiful for a wedding dress," another commented.

"Wow look at this dress. Stunner stunner stunner!" yet another fan gushed.

Read more: Why Holly is the new Gwyneth! Fans in a frenzy as she launches woman-power lifestyle site Wylde Moon

As part of ther perfume launch photography Willoughby also wore a forest green, satin dress. (Jon Gorrigan/Wylde Moon)
As part of ther perfume launch photography Willoughby also wore a forest green, satin dress. (Jon Gorrigan/Wylde Moon)

The perfume, which comes in a simple glass bottle with a gold spritzer and black lid, forms part of Wylde Moon, the wellbeing and lifestyle brand Willoughby launched in September last year.

"(borrowed from) The Wild, is an invigorating, elegant scent, inspired by the magic of Mother Nature to capture the evocative aroma of a wild country garden after rainfall," details of the perfume read.

"Crafted by British perfumers, using the finest ingredients to elicit emotion and evoke memories. A light, effortlessly elegant bottle you can take anywhere, with monogrammed cap and pure silk, forest green tassel for you to love forever."

Watch: Holly Willoughby admits she doesn’t wear pants to bed

The launch of the perfume comes as Willoughby shared news that she would be presenting an immersive, multi-sensory event to celebrate its release.

Under the iconic backdrop of the London Coliseum, Andy Bell will perform a reworked aria and duet created for the event, with leading cast members of La Bohéme and a 48-piece orchestra.

Talking about the idea behind the collaboration, the presenter says: “I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect.

"What I learnt is that it is for everyone, and for me when I come, life seems to switch off and I become immersed into a world that takes over all senses.

"I’m always mesmerised by the controlled freedom that opera has - powerful voices that helped me to reconnect with my inner voice and not be afraid to express it. Opera signifies that for me in life," she adds.

"La Bohème begins with the blowing out of a candle, just as WYLDE MOON was created with a candle - there’s synergy there that brought the whole idea together."

Read more: Holly Willoughby returns to This Morning in dress style loved by Duchess of Cambridge

The new perfume launches today. (Jon Gorrigan/Wylde Moon)
The new perfume launches today. (Jon Gorrigan/Wylde Moon)

Willoughby has described Wylde Moon as an online space to empower women, explore crystal energies and offer fashion and beauty tips.

Explaining her hopes for her new website, she previously said: "I want WYLDE MOON to be a place where I can share the things that I love, the lessons that I've learnt, the things I see and instantly want to share with others.

"I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands, their experiences. It’s a celebration of all kinds of beauty.

"WYLDE MOON is the embodiment of me reaching a stage in life where, although I have lots of experience, I still don’t fully know who I am. In a selfish way, I am putting this all together to help me and if I can take anyone else along for the ride at the same time, even better. You’re all welcome. Come on in!”

Watch: This Morning’s Holly Willoughby reveals shocking effect of pregnancy

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