Holly Willoughby has returned to This Morning in a beautiful spring dress, a version of which was previously worn by the Duchess of Cambridge.
The presenter has has been missing from the ITV show due to other work commitments, but she's finally made her comeback today.
Ahead of her return, the mum-of-three shared a picture of her wearing the pretty pink dress, by Beulah London, to Instagram.
"Morning Thursday… oh it’s good to be back…," she wrote in the accompanying caption.
Willoughby, 40, went on to reveal that she will be joined by Josie Gibson on the daytime show as usual co-host Phillip Schofield remains in isolation after testing positive for COVID-19.
The Ahana Blush dress, £695, is made from wool crepe, and features cropped sleeves, a flowing skirt and a cute buttoned up neckline.
It is belted at the waist and has a flattering fit and flare silhouette.
Willoughby opted to team the soft pink dress with nude suede heels and kept her short bob in loose waves.
The look certainly seemed to go down well with the presenter's fans with many showing their appreciation for the pretty frock in the comments.
"Obsessed with this dress," one wrote, "Absolutely love your dress," agreed another while many simply shared heart and fire emojis.
"The Ahana Dress is an elegant choice for summer," the description of the dress reads. "It is crafted from blush-hued wool and shaped to a fit and flare silhouette with a short stand neckline, cropped sleeves and sweeping skirt that's belted at the waist for a figure-defining fit."
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The spring-like frock was also worn by the Duchess of Cambridge during men's final's day at the Wimbledon tennis tournament in July last year.
The royal opted to accessorise the dress with florals, carrying a beaded floral clutch and wearing a pink floral face mask, which she removed once seated in the Royal Box.
It wasn't the first time the Duchess of Cambridge had worn the British label, having turned to Beulah London on several occasions including choosing a simple bespoke olive green midi dress for a charity event in 2019.
She was first spotted in the label's red ‘Sarai’ dress for the 100 Women in Hedge Funds Gala in October 2011 – just six months after her wedding to Prince William.
Since then, she’s worn outfits by Beulah London on the Diamond Jubilee tour in 2012 and India and Bhutan tour in 2016.
Founded by Lady Natasha Rufus Isaacs and Lavinia Brennan in 2011, the ethical fashion label aims to support the victims of sex trafficking in India.
In 2010, the founders travelled to India, where they spent time working in the slums of Delhi, in an aftercare home for women who had been trafficked into the sex trade.
Read more: Holly Willoughby's 'This Morning' outfits
Recognising the power employment had to transform their lives they set up Beulah London to support victims and raise awareness, with 10% of profits from all of their sales helps to fund The Beulah Trust, which was set up in 2013.
The Trust aims to give grants that pay for skill courses giving women who have been victims of sex trafficking and abuse the chance to find work, generate an income, and live a self-sufficient life, free from abuse.
Commenting on the Duchess of Cambridge opting to wear the brand, Beulah London’s co-founder Natasha Rufus Isaacs previously told Yahoo Style UK: “The Duchess of Cambridge is a fantastic British ambassador.”