Holly Willoughby amps up the glam for Dancing on Ice launch: ‘Literal Queen’

Holly Willoughby has got fans excited for her Dancing On Ice wardrobe, pictured in November 2021. (Getty Images)
Holly Willoughby has got fans excited for her Dancing On Ice wardrobe, pictured in November 2021. (Getty Images) (Getty Images)

Holly Willoughby has dialled up the glamour for the official photocall launch of this year's Dancing On Ice.

The popular show returns to TV screens on Sunday, with the show's hosts and judges uniting for a photocall launch at Elstree on Wednesday evening, with Willoughby leading the way in the glam stakes.

The presenter, 40, looked incredible in a deep red, off-the-shoulder dress, which featured a plunging sweetheart neckline and thigh-high split.

The fitted, figure-hugging gown, by Lihi Hod Bridal, also featured ruching across the bodice and tummy, which flattered the star's trim physique.

She accessorised the stunning red frock with sparkling drop earrings and strappy, gold heels.

Read more: Stylish, British and ageless: The best-dressed celebs over 40

As well as sharing an image of her red carpet-style outfit to Instagram, Willoughby also shared a close-up of her stunning hair and make-up.

Opting for neutral-hues and a soft red lip and keeping her bobbed hair in loose waves, the mum-of-three gave off total old Hollywood vibes.

The close-up shot also gave a closer look at her incredible drop diamond earrings.

"Press launch for @dancingonice 2022 … ♥️ #hwstyle Dress by @lihihod Heels by @renecaovilla Jewellery by @w.salamoon," she captioned the snaps.

Of course fans were pretty appreciative of the presenter's look with many praising Willoughby for her elegant, timeless style.

"Still got it. Never lost it. Most beautiful woman on earth!" one user wrote.

"OMG. This is the most stunning dress I’ve seen you in for ages. The colour is divine on you," another fan wrote.

"You are a literal queen," added another.

Joining Willoughby at the photocall was her co-presenter Phillip Schofield and new judge Oti Mabuse who has joined Christopher Dean, Jayne Torvill and Ashley Banjo on the new-look panel.

Mabuse certainly seemed to match Willoughby in the glamorous stakes, opting for a glittering, silver mini dress.

The professional dancer showed off her legs in the thigh-skimming number, while also debuting a blonde-hued new hairdo.

Read more: Holly Willoughby’s fashion moments through the years as she turns 40

(Getty Images)
Holly Willoughby is a fan of an off-the-shoulder dress, pictured in October 2021. (Getty Images) (Getty)
(Getty Images)
Willoughby regularly opts for a sweetheart neckline, pictured in November 2021. (Getty Images) (Getty)

While she regularly wows This Morning viewers with her stylish daytime outfits, Willoughby's evening looks are equally as impressive.

Back in December she wowed fans in a long-sleeved, fringed minidress for an appearance on The Jonathan Ross Show.

Sharing an image of her outfit to Instagram, the mother-of-three showed off the chic navy, tailored frock – by Italian brand Blazé Milano – which featured a belted waist and black beaded fringing along the hem.

She finished off the look with strappy black heels by Stuart Weitzman, and layered necklaces from her Wylde Moon collaboration with jeweller Kirstie Le Marque.

Watch: Holly Willoughby admits she doesn’t wear pants to bed

The fringed blazer-style dress echoed that of the LWD (Little White Dress) the star wore to the 2018 Brit Awards.

The feather-trimmed tuxedo-style mini-dress, which she teamed with black strappy sandals, highlighted Willoughby's toned legs and was one of the stand-out looks on the red carpet.

Holly Willoughby loves a blazer-style mini dress too, pictured in Feb 2018. (Photo by Karwai Tang/WireImage)
Holly Willoughby loves a blazer-style mini dress too, pictured in Feb 2018. (Photo by Karwai Tang/WireImage) (WireImage)

Proving she can also pull-off a princess look, Willoughby opted for a full-skirted, frothy dress to attend 2020’s National Television Awards.

The spectacular pink satin gown with a blue tulle skirt, created by Peter Langner, offered total straight-out-of Disney vibes.

Willoughby's evening style looks for Dancing On Ice have also traditionally turned-heads.

Read more: Hurry, Holly Willoughby's flattering animal print dress is on sale

From bridal-style gowns, to elegant column dresses the TV host certainly knows how to wow viewers of the popular show.

Earlier this week Instagram fans likened Willoughby to a "princess" as she gave a glimpse of one of her potential DOI dresses.

The pics showed her looking elegant in the exquisite pink ensemble, while a close-up revealed her flawless makeup and stunning earrings.

“Four more sleeps until @dancingonice is back… sequins and ruffles will be hurt in the process,” she captioned the preview.

Sharing a preview outfit snap to social media, fans clambered to comment on the elegant look.

"So perfect Holly!!!!!! Sparkle & Shine," one wrote.

"Literally a princess!! Can’t wait for the new season of DOI," agreed another.

Willoughby looked like a Hollywood princess at the Pride of Britain Awards in 2018. (Getty Images)
Willoughby looked like a Hollywood princess at the Pride of Britain Awards in 2018. (Getty Images) (Getty Images)
National Television Awards 2020. (Getty Images)
And again at the National Television Awards 2020. (Getty Images) (Getty Images)

While most have been rightly dazzled by her ritzy DOI looks over the years, a couple of her particularly glamorous choices have divided opinion, with some suggesting they could be a little too risque.

Back in 2019 Willoughby looked straight-up sensational in a body-skimming, Jenny Packham gown.

But though most were wowed, some believed the cutaway sheer panels in the dress were a little too revealing.

This year the star says she's looking forward to “play dress up every Sunday” as she prepares for the latest series of Dancing On Ice.

The TV presenter said the arrival of fantastic dresses with sequins and feathers made her feel “like Cinderella for the day”.

“I have two or three fittings throughout the 10 weeks but it is one of my favourite days of the year,” she said.

“You suddenly get this floof of fluff, and sequins and feathers just appear through my door and I feel like Cinderella for the day”.

She added: “I never get to wear big frocks anymore, you only get married once and you only get to wear the big frock (once) but thankfully all these years on Dancing On Ice I get to play dress up every Sunday so I am just excited to do it all again."

Willoughby says there are typically about 10 or 15 dresses for her to try on, with some being adapted to work better on camera.

“I quite like being part of that process as well, going ‘this would look nice if we added a bit of this there’, it’s fun, it’s something that I enjoy doing.”

Watch: Holly Willoughby surprises fan on This Morning.