The Granola Girl Trend Proves You Can Look Cute in Outdoor Gear

Here’s how to nail the practical-chic aesthetic.

When it comes to aesthetics versus practicality in outdoorswear, some fashion brands seem to think that they can’t coexist. Either clothing is too delicate that it won’t withstand the great outdoors or too rugged that you look like a boxy lumberjack.

Of course, everyone feels confident wearing different things, and there's no standard uniform out there that will fit everyone’s style. That being said, there’s those of us who want to dress for the outdoors in a way that looks like they know what they’re doing but could also strike for a spontaneous photoshoot mid-hike. The key? Knowing how to find balance and where to find apparel options.

Enter: the granola girl, i.e. girls who love hiking, camping, and basically anything nature-related, but look effortlessly chic while doing it. That’s easier said than done of course, so here’s what to keep in mind.

How to Be a Chic Granola Girl

Choose the right pants.

I can’t understate the importance of the right pants, and there’s a few things I’ve learned are hard nos when it comes to bottoms. Cotton tights and leggings aren’t the best choice if you’re doing a high-intensity activity outdoors. Not only is it terrible for insulation (it absorbs and holds moisture right next to your skin), it also ups your risk of hypothermia and won’t protect you against mosquitoes.

So, what should you wear instead? Look for fabrics that won’t stay wet and offer insulation and breathability, such as nylon, polyester, and elastane. Eddie Bauer’s Guide Pro Pants are made from a flexible nylon/spandex that is waterproof and easy to move in. If you’re going somewhere colder, try the Eddie Bauer MicroTherm FreeFuse Stretch Hybrid Pants, which are stuffed with premium down goose insulation for warmth but still manages to look fit on the body.

Look for layers that work well together.

Since your pants are likely going to be a bit looser, a tighter fit on the top will help your fit achieve good overall balance. A cropped pullover will also help to balance out a looser bottom. If your top does happen to be bigger, try tying a jacket or shirt around your waist to cinch in your waist and create some silhouette.

A flannelette shirt, like Patagonia’s Midweight Fjord Flannel Shirt, is also perfect for when you need something a little bit warmer. It’s not too thick that you’ll feel uncomfortable sweating in it, and it will keep you warm enough without overheating. When it comes to fabric, pretty much nothing beats merino wool—it will keep you warm when it’s cold and cool when it’s hot (plus it keeps bodily odors at bay).

Accessorize.

Accessories are everything in a good camping look, both practically and aesthetically speaking. If you’re going to be hiking or any other activity that involves prolonged sun exposure, try an adventurer UPF hat and a cute pair of polarized sunglasses—both will serve looks and UV protection. Bandanas are also a good fashion hack for keeping hair back and covering your face from bugs.

A cute (but comfortable) pair of shoes always helps.

If you’re hitting the trails for a light hike, look for low-cut models with flexible midsoles—these often flex easily and require little break-in time. (Merrell makes some of my favorite trail running sneakers.) If you’re going to be trekking through tricky terrain and needing something with more sturdiness and ankle support, you’re going to want a higher cut that wraps above the ankles. Try the waterproof, polar fleece-lined boots from Cougar (featuring winter technology rubber soles by Michelin).

According to REI experts, the most important thing to remember is that any outdoor shoe should fit snug everywhere, tight nowhere, and offer room to wiggle your toes. And you’ll want to try them on at the end of the day (after feet swell) and with the socks you plan to wear to ensure the best fit.

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