Since we all became obsessed with giant pool floats, the fashion world has clocked on.
Now, inflatable clothes are becoming a real trend as high fashion houses churn out their own versions of what could be seen as yet another ridiculous fad.
Balenciaga – headed up by Vetements’ Demna Gvasalia – has transformed a bright yellow life jacket into the next must-have It item.
Already debuted on the street by A$AP Rocky, the £1595 inflatable vest won’t save you in the event of a flood. The brand would like everyone to know that it is for “urban use only” (although it can be further inflated for “dramatic volume.”)
If yellow’s a little too bright for your tastes, Balenciaga have designed a more toned down black version featuring a neat little zip.
The accessories market is jumping on the inflatable bandwagon too. Furla have released a series of inflatable bags perfect for the summer.
The £125 Metropolis Oxygen bags can be turned into clutches with the simple removal of a strap and can be completely deflated, making for an easily storable accessory.
They’re also water resistant (though cannot be fully submerged in water) so if you’re on the careful side, they could technically float in the pool next to you and your lilo.
If you thought wearable inflatables were reserved for the summer months, think again. New York-based brand Chromat is taking the fad all the way to next season.
Their AW17 collection showcased a collaboration with camping company Klymit resulting in a bold red inflatable dress, puffy crop tops and more.
Unlike the others, these designs are 100% functional. Each of Chromat’s garments can actually float in rough waters, potentially saving you from any deadly natural disasters you may get caught up in.
Is this a way of making people feel safe and cosy in the current turbulent political climate? Or simply another inconceivable ‘trend’? Who even knows anymore?
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