Costco Has a Brand-New Candy Fans Call Their ‘Best Kept Secret‘

If you know, you know.

There’s an unspoken rule among snack enthusiasts: if it’s from Costco, it’s worth trying. Whether you’re reaching for Reese’s-flavored popcorn, crunchy rice snacks, or a churro-inspired Korean treat, Costco’s snack aisle rarely misses the mark. After all, Costco’s sales success standard ensures that only the best stay on the shelves—if it doesn’t sell, it doesn’t stay.

That being said, not every product launch comes without skepticism. The warehouse’s latest snack has prompted mixed reactions from some shoppers, who have commented, "Absolutely not," and, “What in the Willy Wonka is that?” But for seasoned candy lovers, this new treat is anything but odd. To them, Costco is now in on their “best-kept secret.”

Costco’s New Chocolate-Covered Albanese Gummi Bears

Costco has stocked many gummy snacks over the years, but Albanese has become a standout brand, with fans calling its product the “pinnacle of gummy bears.” Now, the popular treat is getting an indulgent twist: a rich milk chocolate coating that turns the soft, fruity snack into something totally unique.

While some customers are skeptical about the seemingly strange combination—asking, “Why would someone think it was okay to mix these two flavors and textures?!”—others are already in on the secret. Many candy lovers have called the Chocolate-Covered Gummi Bears their “favorite ever,” insisting “people who hate on it have never tried it.”

“It sounds weird, but they are so good,” another fan confirmed.

Even reactions on our own editorial team were split. Some were weirded out by the combination of fruity gummies and chocolate, while others shared they've been snacking on the sweets for years. One staff member has fond memories of dipping gummy bears in the chocolate fountain at Golden Corral growing up.

It appears this snack is one of those “if you know, you know” finds. And, those in the know are aware they’re rare—some say they only spot them “once in a blue moon” at specialty stores like Marshall’s. Fortunately, with Costco now carrying them, they’ll be much more accessible to all snackers.

What Do Chocolate-Covered Gummy Bears Taste Like?

The Albanese mix features a variety of chewy gummy flavors: strawberry-banana, cherry, marshmallow, orange, and pineapple, each generously coated in creamy, melty milk chocolate. “They’re chocolatey and fruity and chewy and melty and yummy,” one reviewer raved. Some fans swear freezing them first makes the texture even better.

If you’re still on the fence about the chewy chocolate combo, you can always recreate a small batch at home with some melted chocolate to test the waters. Just make sure to use Albanese Gummi Bears, as shoppers agree they’re “by far the best there is.”

Or, trust the collective wisdom of chocolate-coated gummy fans and go all in with Costco's two-pound bag. The chewy treats are available at select stores for $13.99—and they might just become your new snack obsession.