Brat girl summer is the internet's latest aesthetic obsession, here's EYNTK
We've had '360', the undeniably catchy pop bop from Charli XCX's sixth studio album Brat, on repeat since it was released at the beginning of June. And with over 50 million streams of the song on Spotify at the time of writing, we're clearly not the only ones.
Yep, there's no denying Brat is *the* soundtrack of the summer, but so much more than just an album, it's also become our whole vibe. Not sure what we're on about? Don't worry, we got you covered with everything you need to know about brat girl summer and how to achieve the viral new fashion aesthetic the internet can't get enough of RN.
For the ultimate inspo, it's worth turning to official poster girl, Charli XCX. In some cases, her songs literally hold the clues. Take for example 'Von Dutch', because a Von Dutch trucker cap is absolutely a brat girl summer must-have. Similarly, the music video for '360' stars Charli alongside fellow brats Julia Fox, Gabbriette and Chloë Sevigny, dressed in typically bratty ensembles. Read: low waists, high hemlines, and white tank tops with no bra.
Style-wise, there's no denying the Y2K associations. Especially given Charli's penchant for indie sleaze fashion, with both noughties nostalgia and the boho revival currently rife amongst mainstream fashion retailers. And don't forget to add in a dose of slime green, the album artwork's colour that was achieved after considering 65 shades of green with Charli telling Vogue she "wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong."
Here, we've rounded up all the 365 party girl essentials for those wanting to embrace brat girl summer and get in on the look:
Of course, the notion that an artist's influence extends beyond our playlists is nothing new. The release of Beyoncé's Renaissance album had us running out to snap up a pair of cowboy boots, while Taylor Swift's Eras Tour has us reaching for sequins and Reputation-coded LBDs in equal measure, depending on which album you're wanting to reference in your concert 'fit.
But Charli XCX and Brat have taken this a step further. The fact it has registered so strongly in the collective social consciousness suggests a brat girl summer is on everyone's seasonal forecast, something we're not mad about at all. What can we say, we're so Julia.
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