ASOS use fake bumps on maternity wear models - and lots of women don't like it
![ASOS admitted that its maternity wear models wear fake bumps [Photo: ASOS]](https://s.yimg.com/ny/api/res/1.2/1lN40qeDZ_Sl8ndS.xHYjg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD03NTg-/https://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/bcab481fa02c8e2bdc441d2e95e566f2)
Earlier this month, parenting blogger Louise Pentland noticed something strange about ASOS’ maternity wear models.
They appeared to be wearing fake bumps, proving that they weren’t in fact real pregnant women after all.
Questioning the online retailer on Twitter, Louise wrote: “Dear @ASOS, why do you use models with weird fake bumps instead of pregnant models? I’m sure some are pregnant but a lot are fake :(.”
Dear @ASOS, why do you use models with weird fake bumps instead of pregnant models? I’m sure some are pregnant but a lot are fake
— Louise (@LouisePentland) September 2, 2017
ASOS soon replied, saying “Model welfare is important to us. We don’t want pregnant models on their feet all day so we use a prosthetic maternity bump.”
![ASOS said they didn’t want to put pregnant women under unnecessary stress [Photo: ASOS]](https://s.yimg.com/ny/api/res/1.2/5vnLYwwirIxYDSOOKlqw2w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTEwNTc-/https://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/b42e40578a19d2721f9a002ccb431577)
Satisfied with the answer, Louise said: “That makes sense.”
Thank you for explaining this- that makes sense. x
— Louise (@LouisePentland) September 2, 2017
But a lot of other women disagreed.
“That’s not giving an accurate image of what your clothing will look like on an actual pregnant woman though,” said one woman.
“But plenty of pregnant women are on their feet all day – sounds like a bit of a bulls**t answer to me,” wrote another.
That’s not giving an accurate image of what your clothing will look like on an actual pregnant woman though?!
— Aimee (@aimeemarie_26) September 2, 2017
Do you not have seats they can rest on inbetween?
— Sarah Jones (@SarahEJones92) September 2, 2017
Be real. Have a real pregnant woman modelling your clothes sitting down knee deep in sensations (accurate representation of myself pregnant)
— ✨ Lauren Dawson ✨ (@laurenellesse) September 2, 2017
But plenty of pregnant women are on their feet all day -sounds like a bit of a bulls**t answer to me
— Laura Radford (@Lauraradford83) September 2, 2017
They do have a point. Just because a woman is pregnant doesn’t mean she’s incapable of work.
It’s hard enough for pregnant women to be taken seriously in the workplace let alone being rejected from jobs specifically made for them because someone has decided they might get a little tired.
In a survey into maternity discrimination in the UK, around one in five mothers said they had experienced negative comments about their pregnancy by colleagues and employers with around 54,000 pregnant women being forced to leave their jobs.
Note to all employers: let a pregnant woman decide whether or not she wants to do a job. She has her own mind and doesn’t need yours.
Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.
Read more from Yahoo Style UK:
ASOS aren’t Photoshopping models’ stretch marks – and people are loving it
ASOS just released some fake butt crack jeans
This heavily pregnant woman isn’t about to let her impending birth stop her pole dancing
