ASOS aren't Photoshopping models' stretch marks - and people are loving it

ASOS has been praised for leaving models’ stretch marks in photos [Photo: ASOS]
ASOS has been praised for leaving models’ stretch marks in photos [Photo: ASOS]

When shopping for swimwear online, we’re usually faced with shots of young models with taut bodies, zero body hair and no sign of any blemishes.

And although we know this is the work of Photoshop and not real life, it’s still disappointing to find the same idea of perfection being advertised.

ASOS have subtly changed all that.

Not making a big show and dance, the retailer has left in stretch marks on several women modelling swimwear.

Whether this was accidental or not, people are still praising the online retailer for promoting body positivity.

“So impressed with ASOS,” one Twitter user commented.

“I have this kind of stretch mark and I feel better about them seeing this,” another young girl added.

However, one woman noted that ASOS had edited out any sign of blemishes on all of the plus-size models, commenting: “YASS ASOS editing out the stretch marks on your plus-size models because they’re not cute if they’re not on a size 8.”

Others were similarly quick to point out that showing stretch marks on a size 6 model was barely progress.

But some believed it was important to show that stretch marks are a natural thing that can happen to anyone – no matter your size.

Hopefully, in the future, news like this won’t make headlines.

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