Modest fashion is having a moment. And rightly so. Last year Anniesa Hasibuan became the first designer to showcase an all-hijab runway at NYFW, and just last week Kanye West’s Yeezy Season 5 featured the stunning hijab-wearing model Halima Aden.
So with modest style now merging into the mainstream it makes sense that this weekend marked the first ever London Modest Fashion Week. Set up by UK-based company Haute Elan, the two-day event took place in the iconic Saatchi Gallery and featured more than 40 brands from around the world showcasing beautiful scarves, hijabs and loose-fitting maxi dresses.
Event organiser and founder of Haute Elan, Romanna Bint-Abubaker told Sky News that the Muslim market is currently one of the fastest growing consumer markets in the world.
“One in three people – by 2030 – will be a Muslim in the world – that’s a huge population,” she said.
Though all the clothes on display on the catwalk comply with Muslim values, the designers who took part in the event claim they get interest from women of all faiths and cultures who want to remain stylish while covering up a bit more.
The UK high street is also buying into the modest movement with Debenhams soon to become the first major UK department store to sell hijabs as part of a new range of Muslim clothing.
The selection will offer tops, dresses, jumpsuits, cover-up wraps and headscarves. London-based clothing brand Aab, which is behind the line, describes itself as selling “contemporary modest wear” for women.
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