Why shoppers are quick to get their hands on Liberty’s Beauty Advent Calendar
With over £1,000 worth of luxury products across beauty, skincare, hair and body care, the Liberty Beauty Advent Calendar launch date is highly-anticipated for beauty fanatics and bargain-hunters alike.Since its launch in 2014, the Beauty Advent Calendar has become the most successful and fastest-selling product in the nearly 150 years since Liberty opened its doors in 1875, and given this year’s line-up, it's not hard to see why.We speak to customers about why they’re always quick to get their hands on the Liberty Beauty Advent Calendar.
Video transcript
- We're here in London, and we're going to be speaking to the people who are queuing to get their hands on the highly anticipated Liberty Beauty Advent calendar. So I'm here with Jean, who was first in the queue this morning. What time did you get here?
- 6:30, because I want to buy one for my 15-year-old granddaughter.
- Do you know what she's most looking forward to about the calendar?
- She doesn't know, it's a surprise.
- What time did you [? walk ?] up here this morning?
- Well, my alarm was set at 5:00 AM this morning, because I came up from Oxfordshire. And obviously it's rising in popularity. So that's why I'm here early to make sure I get my hands on one.
- I have a small business, and I am going to open the calendar on my blog every day. I've tried not to look too hard, because I actually do want an element of surprise, otherwise I know what's behind every door before I've even opened it. So yeah, I want it to feel like Christmas.
- I buy one for my sister and I every single year. She had a baby a couple of years ago, and I just feel that she doesn't indulge herself, and these are 25 days she can indulge herself.
- When you open it separately.
- She usually cheats actually. I always say, I'm going to keep it to open every day. And she said, Oh no, I've already got that out. Because I knew that was in day 25, I already looked at it.
- She doesn't stick to the rules.
- No, she doesn't stick to the rules.
