The Underlying Perfectionism of Victoria Beckham Beauty
Victoria Beckham’s latest fragrance is called 21:50 Rêverie and why not. The success of her namesake beauty line is the stuff dreams are made of. At a time when beauty products seem to proliferate exponentially, Beckham, a true perfectionist if ever there was one, has taken the opposite approach with her brand, launching products only when she deems them ready. “I truly obsess over the smallest of details,” she noted earlier this year when she introduced cleansers to the range. Their debut encapsulates her uncompromising approach to product development: Beckham believes in collaborating with others when outside expertise is needed, as with Augustinus Bader for The Concealer Pen, and she creates what she herself wants, even if it contravenes conventional wisdom. (Naysayers questioned the wisdom of a two-step cleansing system, but true skin care aficionados swooned.) The strategy is working: Still in extremely limited distribution, Victoria Beckham Beauty became profitable in 2023, furthering its ambition with a steady stream of launches in 2024. As for the dream of bringing luxury to a wider audience? It’s working. Within a month of its launch, 21:50 Rêverie was the top-selling scent in Beckham’s fragrance portfolio.
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