Twitter reacts to 'sexist' NHS contraception posters

The NHS has come under fire for its recent advertisements promoting safe sex [Photo: Getty]

An NHS poster designed to advertise emergency contraception has been heavily criticised online for its “sexist” and “demeaning” message.

The promotion depicts a pair of heels and red lipstick beside a dummy alongside the slogan: “would you give up this for this?”

Understandably, when one social media user shared the divisive advertisement on Twitter earlier this week it was met with uproar.

Nicola Thorp posted the image alongside the caption: “Contraception is one of the most important services in our healthcare system. I’m proud to live in a country that provides free contraception. But this is the pits. Where do I start…”

Within minutes, fellow Twitter users took to the post to share their thoughts.

One wrote: “I never knew women have to give up wearing shoes and make up to have children. Whoever decided that should have a word with my gran, she still wears heels and make-up and she’s in her 80’s”.

While one mum commented, “Who says you have to give up anything to have children? I have an 8 week old and I’m wearing makeup today! My daughter is just fine!”

But it’s not the only NHS advertisement to have come under scrutiny, as the medical service have also designed an alternative poster designed to encourage men to use condoms.

The second promotion depicts a game controller alongside the more colloquial words: “Bware da baby trap – use a condom”. Again, the advertisement was mocked online for its tone-deaf message and undeniable gender stereotyping.

One social media user wrote: “Funny (not funny) how this is apparently aimed at men, however I’m a 32-year-old woman and have never put on stilettos and lipstick in my life! However I have a PS4 controller in my hand almost daily.”

While another joked, “Do they think they’re being “cool” with da “yoof” speak?”

What do you make of the advertisements?

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