As a former model, Strictly Come Dancing star Tess Daly isn’t afraid of getting in front of the camera, and modelling her own swimwear line is no exception.
The TV presenter, 53, took to Instagram to show off a swimsuit from her own luxury swimwear brand, Naia Beach.
The presenter revealed her new line in 2021 after working on designs during lockdown with her longtime friend and now business partner Gayle Lawton.
“Celebrating @naia_beach SS22 for @HelloMag ✨ the brand @Gayle_x_ and I created, inspired by the women we love that inspire us everyday!” wrote Daly on Instagram.
The luxury swimwear brand Naia Beach – which includes a line made from recycled fishing nets – was intended by Daly and Lawton to make women “feel comfortable, confident and special”.
Not only is comfort at the heart of the brand, fans have praised 53-year-old Daly for posing in her swimsuit and bikini, inspiring many to do the same.
"Beauties!” wrote one fan on Instagram. “You both look fabulous!”
Watch: 5 Things You Didn't Know About Tess Daly and Claudia Winkleman
Another commented on Daly's apparent ageless style: "Cant believe how old Tess is meant to be, she looks late 30s to very early 40s!" [sic].
Daly wears the one-shouldered Inès Swimsuit style from Naia Beach, which retails at £150, whilst Lawton channels her inner Bond girl in the Celeste Multiway Gold Wrap Swimsuit, £155.
Both feature control mesh inside to further flatter the stomach and cups that “work for you to create the ultimate silhouette,” says the brand.
“These are gorgeous!” wrote another, commenting on the swimwear styles.
“I never wear bikinis, with my stomach full of stretch marks (19 years on from having my sons),” they continued. “I don't feel confident in them. These swimsuits however, I would feel 100% confident with wearing.”
“They're beautiful,” they added.
Naia Beach replied to the fan directly in the comments, explaining that its “swimwear is designed for you then Claire!!!”
“We’re mums and we understand!” added the brand.
Watch: Vernon Kay relished presenting Game of Talents with Tess Daly