Tesco is launching an on-the-go vegan sausage roll.
The meat-free roll comes hot on the heels of Greggs vegan sausage roll reveal, which though divided critics, was a runaway success in terms of sales.
Now Tesco have, er, rolled out their own version of the ready-to-eat baked snack in a bid to keep up with the high street bakery chain.
BREAKING!!! New vegan sausage roll coming to Tesco in-store bakery next week 😊 This is so new, we're sworn to secrecy on our source on this one🤐😁 …think @tescofood are feeling inspired by the @greggs_official effect🙌💚 #vegantakeover #vegansausagerolls …should we also tag @piersmorgan? 🤔🤣
A post shared by TVK (@accidentallyveganuk) on Apr 15, 2019 at 3:20am PDT
Tesco’s roll doesn’t contain any meat or dairy, making it vegan. The official product description says it is “puff pastry filled with a soy-based Lincolnshire style sausage, seasoned with sage and onion.”
The free-from snack is now available from the in-store bakeries of 624 stores nationwide and will set you back just 75p, cheaper than the Greggs vegan roll which costs £1.
It’s hardly surprising that Tesco are keen to dip their toes in the vegan sausage roll waters following the runaway success of Greggs own meat-free roll.
— Veg Alerts (@vegalerts) April 22, 2019
The vegan sausage roll was launched on January 3 in 900 stores, attracting huge amounts of attention in the media, as well as sparking a debate online when Piers Morgan pretended to vomit after sampling the roll on television.
The twist on an old favourite proved a huge success with the snack catapulting sales by 9.6% in just seven weeks and was later rolled out to all of Greggs’ 1,850 stores across the UK.
new vegan sausage roll @ tesco bakeries!!!!!!! veganism is winning 💚
— valentina (@valxlondono) April 15, 2019
The move comes as increasing numbers of big food brands and restaurants widen their menus to make them more vegetarian and vegan friendly.
It means vegetarian children can now chow down on a red pesto goujon tortilla wrap garnished with tomato ketchup and shredded lettuce.
The fast food chain also announced plans for vegan McNuggets.
READ MORE: Should veganism be considered a religion?
Meanwhile other food outlets including Subway, Pizza Hut and KFC have also launched vegetarian and vegan alternatives.
Most recently, Burger King jumped on the meat-free bandwagon by launching a vegan version of its famous ‘Whopper’ burger.