Burger King have created a vegan version of its popular ‘Whopper’ burger.
The ‘Whopper’ is the burger chain’s signature sandwich. Introduced in 1957, the product has evolved over the years – but never before has a meat-free version been created.
Launched this week, the ‘Impossible’ burger is being trialled across 59 franchise restaurants in St Louis, in Missouri, in the US.
It was developed in collaboration with Impossible Foods, a California-based start-up company which produces plant-based food substitutes.
The meat-free ‘patty’ contains heme, a protein taken from soybean roots said to have a similar texture to meat.
It is said to taste just like the real deal.
“I have high expectations that it’s going to be big business, not just a niche product,” Fernando Machado, Burger King’s chief marketing officer, told The New York Times.
So does it stand up to the test?
The burger has been met with popular approval on Twitter, with descriptions such as “convincing” and “familiar”.
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— ashleymorellinfocus (@ashleyinfocus) April 2, 2019
I’ve been a vegetarian for almost 10 years. I just had an #ImpossibleBurger tonight, and I’m blown away. It’s kinda hard to describe what it’s like to eat something that convincing after so long. It’s not some life-changing moment, but it’s familiar in a really compelling way.
— Martin Strobel (@mkstrobel) April 2, 2019
— Michael Mainer (@MichaelMainer) April 3, 2019
Before switching to a vegetarian diet after college, for health and ethical reasons I was a serious meat lover. When I recently tried the plant based #impossibleburger I asked my waitress to check w/ the kitchen. The similarity in taste and texture was shocking. #newswise pic.twitter.com/rg0I8LC4EI
— nirmalaheriza:DrYoga (@nirmalaheriza) April 1, 2019
— Tim Convy (@timconvy) April 1, 2019
The meat-free meal joins the growing number of fast food retailers creating meat-free alternatives for their customers.
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Fast food chains including Subway, Pizza Hut and KFC have also launched vegetarian and vegan alternatives.