Taylor Swift fans issued with major warning ahead of UK Eras Tour concerts

Taylor Swift performs on stage as part of her Eras Tour (ANDRE DIAS NOBRE/AFP via Getty Images)
-Credit: (Image: ANDRE DIAS NOBRE/AFP via Getty Images)


Taylor Swift's fans have been cautioned about the potential of a cruel summer due to scammers. The global sensation is set to touch down in the UK this week for the British leg of her Eras Tour, with thousands expected to descend on Edinburgh, Cardiff, Liverpool and London for her string of performances.

Those who missed out on tickets during the general sale are scrambling for last-minute tickets. However, a report from Nationwide indicates that the loyal followers of The Tortured Poets Department singer are most susceptible to fraudsters looking to exploit their eagerness to see their favourite artist live.

Taylor Swift fans have been warned to stay on high alert (Xavi Torrent/TAS24/Getty Images for TAS Rights Management)
Taylor Swift fans have been warned to stay on high alert (Xavi Torrent/TAS24/Getty Images for TAS Rights Management) -Credit:Xavi Torrent/TAS24/Getty Images for TAS Rights Management

The study revealed that The Eras Tour is the event most likely to be targeted by fraudsters - even more so than the Euros, Wimbledon and Glastonbury. Fake tickets that won't grant fans entry are the primary method scammers are using to make a profit, reports Wales Online.

Over a quarter (28%) of these ticket scams originate on social media, according to the research, with Facebook Marketplace accounting for 26 per cent. This is followed by personal email (22%), eBay (17%), illegitimate websites (12%), Vinted (12%), Reddit (10%) and Depop (9%).

Swifties are advised to remain vigilant if they're trying to secure last-minute tickets. There are several strategies that can help you identify a scammer before they've taken your hard-earned money.

Tips for staying safe when buying event tickets:

  • Use official websites: It’s always best to book through official sellers that are members of the self-regulatory body of the Society of Ticket Agents and Retailers (STAR).

  • Check for any subtle changes to the website URLs of any genuine organisations: Criminals create fake websites to advertise fake tickets. Always look for a padlock symbol in the address bar.

  • Check with the event organiser, promoter or venue how tickets are being sold and distributed. Check the event website to confirm if tickets can be resold.

  • Beware adverts or individuals selling tickets for events that have sold out or haven’t officially gone on sale.

  • Wherever possible, pay through the website using your debit or credit card as they offer more protection. Don’t pay by bank transfer.

  • Be suspicious of tickets offered on social media or if you’re contacted by text, email or direct message

Taylor Swift will arrive in Scotland this week (Photo by John Shearer/TAS24/Getty Images for TAS Rights Management)
Taylor Swift will arrive in Scotland this week (Photo by John Shearer/TAS24/Getty Images for TAS Rights Management) -Credit:John Shearer/TAS24/Getty Images for TAS Rights Management

Jim Winters, Nationwide's director of economic crime, has issued a stark warning for festival-goers this summer: "We want everyone to enjoy their summer, which is why we want to remind anyone going to a festival or event to double check that what they are buying is the real deal. Taking time out might seem like going to the back of the queue but if you see an offer that is too good to be true, it probably is."

He also highlighted the building society's commitment to customer safety with their Scam Checker Service: "It is why we offer a Scam Checker Service that protects purchases, as customers can check in with us before they check out. And if we give the go ahead for a payment and a scam takes place, we will fully refund the amount lost."