Survey reveals being on Santa’s nice list pays off
Being on Santa’s “nice list” pays well, according to a new study: Parents whose kids believe in Santa plan to spend over $100 more on gifts this year than their non-believing counterparts. The poll of 2,000 U.S. parents who celebrate Christmas found 68% of kids aged 18 or younger believe in Santa, while 27% do not. And compared to each other, the average Santa-believing child’s parent plans to spend $491 on gifts this year, whereas their non-believing peers only spend $388. The most expensive gifts kids are asking for from Santa are $205, on average. But only 35% of parents think that’s “too expensive.” Commissioned by Slickdeals and conducted by Talker Research, the study showed believing in Santa also makes Christmas morning more exciting.
