Why it’s so hard to find something to watch lately

Too much of a good thing? Streaming service subscribers report that content overload and hidden fees are leading to frustration and subscription fatigue. In fact, the new survey of 2,000 American streaming service subscribers revealed that the average person spends 110 hours per year scrolling through streaming services, struggling to find something worth watching — a stark reminder of the “too much content, too little time” dilemma. Commissioned by UserTesting and conducted by Talker Research, the study revealed one in five believe it’s harder to find something to watch today than it was 10 years ago. According to them, the underlying cause comes from being overwhelmed by too much content. Many struggled with having larger content libraries (41%) and feeling like there’s too much original content being produced (26%). And although 75% appreciate streaming service algorithms serving them accurate recommendations, 51% admitted the quantity of recommended content is also overwhelming, explaining they want to watch everything recommended to them.