Surprising Stats That Highlight the Power of Social Media (Social Media Day, June 30)

Facebook reigns supreme with over 3 billion monthly active users. Teenagers are using Facebook less. In 2023, only 33% claimed to be on the platform. 90% of U.S. marketers say Instagram is the most important social media tool for influencer marketing. The platform has 2 billion monthly active users, with 87% who use Instagram Stories.