What to shop in the Selfridges Black Friday sale

selfridges black friday
What to shop in the Selfridges Black Friday sale NurPhoto - Getty Images

So first up: Selfridges doesn't technically take part in Black Friday. Instead, the iconic department runs a sale during the Black Friday period, offering great discounts across some of our favourite luxury brands. This year will hopefully be no different, and, as ever, it's well worth checking out before the best pieces fly off the shelves.

Selfridges used to be famous for its in-store sales, with queues snaking around the block from as early as 7am, but these days we'd much rather check out the Black Friday deals online. There's no need to battle the crowds, and there's definitely a better chance of finding your size. Designer discount shopping has never been so easy.

What was the Selfridges Black Friday discount last year?

Wondering what to expect from Selfridges this Black Friday? Well, if 2024 is anything like last year you can expect up to 20% off Whistles, 30% off AllSaints, up to 20% off ghd, up to 30% off Monica Vinader and more.

Up until recently, the brand used to offer a discount code with up to 20% off the likes of womenswear and shoes, and up to 10% off beauty. But, in 2022, Selfridges opted to run 'clearance' offers across all departments instead, meaning you could get up to 40% off.

While we wait to see what discounts will drop this Black Friday, here's everything you need to know about the Selfridges Black Friday sale 2024, plus the pieces we're hoping to add to basket once the big day arrives...

Is there a Selfridges Black Friday sale?

Selfridges doesn't officially take part in Black Friday, but every year the department store launches a discount event on the exact same weekend.

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What is Black Friday?

Black Friday is an American holiday that started as the big post-Thanksgiving sales day. It’s been around since the ‘30s in the US but started gaining traction in the UK in 2010. Now, thanks to its timing before (rather than after) the Christmas gifting period, it has taken over from Boxing Day as the biggest sales event annually.

When is the Selfridges Black Friday sale 2024?

Black Friday always falls on the fourth Friday of November – which this year is Friday, 29 November. No official Selfridges Black Friday sale has been announced, but there are some amazing designer bargains to be hunted out in the clearance section.

What is discounted in the Selfridges Black Friday sale?

In the past, Selfridges used to give customers 20% off new season designer and high street fashion during Black Friday, as well as bags and homeware, using a discount code. Beauty was usually discounted by 10% too. But in previous years, it opted to run clearance sales across all categories instead, with up to 40% off available.

Fingers crossed the retailer will follow a similar path for 2024, so here's everything we’re bookmarking:


Sheepskin Jacket

£629.00 at Selfridhes


Satin Ruffled Recycled-polyester Mini Dress

£325.00 at selfridges.com


Patent leather large shoulder bag

£510.30 at Selfridges


Tazz platform shearling-lined suede slippers

£125.00 at


REISS Lani high-neck asymmetric knitted midi dress

£158.00 at selfridges.com


Power elasticated-waistband stretch-jersey gym leggings

£61.60 at Selfridges


Deluxe Gift Set - Chronos Hair straightener & Helios Hair Dryer

£430.20 at selfridges.com


Recycled sterling-silver and kyanite stud earrings

£68.60 at Selfridges


Leather-collar Long-sleeve Stretch-cotton Coat

£559.00 at selfridges.com


Lanville Reversible Padded Shell-down Gilet

£182.00 at selfridges.com


Mayfair top-handle bag

£600.00 at Selfridges


WHISTLES Floral-pattern sequin woven midi skirt

£111.20 at selfridges.com


California Cotton Baseball Cap

£50.00 at selfridges.com


21:50 Reverie Eau de Parfum 100ml

£245.00 at selfridges.com


Croc-pattern Leather Tote Bag

£545.00 at selfridges.com


Espresso Coffee Machine and Grinder

£700.00 at selfridges.com


Samba OG Logo-print Leather Low-top Trainers

£94.99 at selfridges.com

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