Get your Christmas shopping started early with these Black Friday beauty deals
Black Friday, the biggest sales event of the year, is ending soon! Retailers such as Lookfantastic and John Lewis are currently offering upwards of 50% off, as well as cult brands such as Charlotte Tilbury and Trinny London, but sales are expected to end at midnight so you'll have to act fast if you want to save.
It's the perfect chance to bag a Christmas present for the beauty lover in your life, or yourself. There's something for everyone - from IPLs to hair stylers, makeup and much more.
Prepare for a beauty routine glow-up.
Pro Collagen Revive Mask
With December just around the corner, social gatherings and festivities are incoming. So, we suggest stocking up on this Elemis eye mask, which is the perfect way so soothe tired eyes.
The formula is enriched with hydrating hyaluronic acid and antioxidants, which work to refresh, smooth and brighten the delicate skin around the eyes. In our eye cream tests, our panellists loved the refreshing gel-like texture and said it reduced the appearance of dark circles and puffiness around the eyes.
Laser @ Home V2.0
Achieve salon-grade results from home at a fraction of the price this November, with our winning IPL device from Bondi Body. Many of our at-home testers said it effectively reduced hair regrowth after just three weeks of use and said they’d continue to use it after the twelve-week trial, scoring it an impressive 90/100.
Zap your way through winter and be hair-free (if that’s your preference) just in time for your 2025 holiday.
Silk-épil 9, Epilator Series 9 360 Flex Epilator 9-041
This epilator came out top in our tests, thanks to its pivoting head, which makes it easier to get to those tricky spots (over the knees and ankles or under the arms).
It also works both wet and dry, so you can use it in the shower or bath, which can help to ease any discomfort (a common complaint with epilators). It left panellists’ skin feeling softer too, and you can’t argue with the impressive saving.
FlexStyle 5-in-1 Air Styler and Hair Dryer
Transform your hair from wet to dry, flat to bouncy, or frizzy to sleek with this multi-purpose styling tool from Shark. It comes with five different attachment heads and has three heat settings to cater to every hair need.
It’s not complicated to use either, with our testers saying it was easy to change the attachments and settings.
Sustainable Electric Toothbrush
An eco-conscious choice is always desirable, even more so when it’s 25% off, which is exactly the case for the SURI toothbrush. Its extremely long-lasting battery life was a hit with our testers. And when it comes to needing a recharge (which the brand claims is once a month btw), the convenient USB charger means you won’t need to buy a shaver plug adaptor, like for many other electric toothbrushes.
They remove plaque effortlessly via a gentle sonic vibration, and will have your teeth sparkling no time. The sleek design and stunning colour ways will look gorgeous in your bathroom, too.
One tester replaced their old toothbrush with this one for good, and has since even bought one for their partner. If you’re thinking of making the switch, you can send your old toothbrush to the brand’s recycling scheme.
Enhanced Plus
Who doesn't want healthy looking skin, hair and nails? You can achieve just that in 12 weeks after taking this collagen supplement from Revive, so our testing panel experienced anyway. And the proof was in the lab results, as it proved to be effective in reducing the appearance of fine lines, brown spots and texture over the testing period.
What's more, one tester found that it was "much easier to drink than other supplements I've tried".
Oat Cleansing Balm
This cleansing balms from The Inkey List is always a bargain, even more so now that it’s included in the Black Friday sale. The low price point doesn’t mean for compromised performance though, as one tester said, “the product felt luxurious and gave my skin a clean fresh feel”.
The packaging is as simple as its formula, as the brand promises to only use ingredients that benefit the skin. This cleanser is enriched with moisturising ceramides, and colloidal oats, which simultaneously melts away makeup and hydrates the skin.
Color Security Shampoo 250ml
Shampoo is an everyday essential, so it can be tempting to just pick up any brand on offer from the supermarket shelves. But our experts recommend tailoring your products to your hair concern, and if your locks tend to be on the dry and brittle side, it’s worth considering this haircare hero from Colour Wow.
It works to strengthen and rejuvenate hair, and it took the crown in our tests. One panellist said it left their hair feeling “smoother and healthier”. It doesn’t strip strands of their natural oils or any colour treatments, either. Stock up on this one now while it’s discounted, for glossy locks all year round.
Max White Ultimate at Home LED Teeth Whitening Kit
Save on the cost (and stress) of a dentist trip and invest in this at-home teeth whitening kit, which is currently over 20% off.
When we put it to the test, the lab results showed that this kit helped whiten our panellists' teeth after the 14-day trial. It didn’t cause any sensitivity for most either, unlike some other at-home whitening LEDs.
Light Therapy Golden Facial Treatment Device
We’ve struck gold with this saving on the MZ Skin LED face mask. It uses five different light modes to help improve the appearance of multiple skin concerns, such as sun damage, scarring, and blemishes.
It also promises to stimulate production of rejuvenating collagen. In our tests, the majority of our panel noticed a visible improvement in all the above, with all experiencing brighter and more radiant complexions after consistent use.
Dynamic Resurfacing Super-C Serum
If you're looking to reduce the appearance of visible pigmentation, then this brightening and smoothing vitamin C serum could be for you. Our lab results showed that it delivered on its brightening claims, as well as firming and hydrating panel members' skin.
Alongside vitamin C, it contains patented tri-enzyme technology. Sounds complicated, but that just means it supports the skin's renewal process by gently exfoliating, for a more radiant finish.
Face Calm+Restore Oat Gel Moisturiser
Keep calm and restore your skin now while you can secure this Aveeno day cream for half price. It’s enriched with prebiotic oats and feverfew, which both help to hydrate and retain moisture in the skin by protecting the skin barrier.
It went down well with our testers who have sensitive skin susceptible to flare ups. One tester even said it “calmed my red skin down several times.”
DRx SpectraLite FaceWare Pro
LED face masks bring salon-grade tech to your sofa, using light therapy to help reduce the appearance of blemishes and fine lines, and leave your skin looking more radiant. But such advanced technology comes at a hefty price, so Black Friday is a great opportunity to get your hands on one of the innovative gadgets.
This Dr Dennis Gross mask was the top scorer in our tests, helping to minimise the appearance of scars, brown spots and fine links over the four-week trial period.
BEAR™ App-Connected Microcurrent Facial Toning Device
Achieve a face lift effect from home with this clever (and cute) microcurrent device. It uses non-invasive pulses that work to contour and tone the face and give an instant lifted look.
Our panel of testers were fans of the easy-to-use gadget and most said they were pleased with its face-firming results. They also reported fewer fine lines at the end of the trial. It’s a good buy for beginners (especially with almost £100 off right now!).
iO3 Electric Toothbrushes Adults
The current saving on our winning electric toothbrush is guaranteed to put a smile on your face. Not only did this top our experts' list, but it’s also one of the highest-scoring devices we’ve ever tested in the lab.
It kept our panellists' teeth looking fresh and white, and all agreed that it removed plaque without being too harsh on the gums (it has a handy pressure sensor to tell you when you push too hard). We rarely see it at this price, so if you’re in need of a new toothbrush, don't forget this one!
Loose Setting Powder, Translucent
Set your face in place with this iconic setting powder from Laura Mercier. All tester's agreed that it made their makeup last longer, and even gave one a slight "airbrushed look".
Be quick to add it to your makeup bag, as the current time-limited Black Friday saving you can make on it isn't just as set in stone!
Marine Collagen Beauty Blend Powder
If you haven't into collagen supplements yet, now is the perfect time while you can get 25% off our panel's runner-up.
They work by promoting collagen production, which contributes to healthier skin, hair and nails. Our lab results showed this one helped reduce fine lines, wrinkles and dark spots after 12 weeks of consistent use.
Crystal Retinal - Beginner
This tube is packed with Medik8's next-generation vitamin A, which promises to rejuvenate complexions to leave them looking fresh and plump. These are some big claims, but our testing results appeared to back them up. Our panellists reported smoother, firmer and brighter skin, with fine lines and wrinkles appearing reduced, after our trial period.
That's some clinic-worthy results from home, for a fraction of the price.
PROluxe You Adaptive Curling Wand
You can now achieve long-lasting, shiny curls at a fraction of the price with our winning set of tongs (which are currently 35% off). All testers agreed that they were extremely easy to use, making them the perfect beginner-friendly gadget.
With a 30 second heat-up time, you can expect super speedy styling too.
Airstrait™ Straightener in Onyx Black/Gold
Sleek, straight styling at a great saving, you say? Yes, the latest innovation from Dyson (and joint winner in our hair dryer and straightener tests), the Airstrait is another great gadget up for grabs in the early deals.
Dyson is known for its air-bending capabilities, be that in the vacuum or hairdryer form, and this styler is no exception. It quickly takes your hair from wet to dry using a precise, high-pressure airflow, instead of hot plates. It prevents damage by regulating the temperature every 30 seconds, too.
Hot Cloth Cleanser
An ultimate fan favourite, Liz Earle’s Hot Cloth Cleanser scored an impressive 92/100 in our cleanser tests. It removes makeup and impurities without stripping the skin of any natural goodness, leaving it looking radiant and smooth instead.
Our testers praised the “simple but elegant packaging”, which they thought would be great for gifting, and now you can snap it up for 25% less. Whether you’re putting it in a loved one’s stocking or stocking up yourself, it’s a smart buy.
Almost Lipstick 1.9g
The buildable, lipstick-balm hybrid from Clinique is a big hit with beauty insiders. It's formulated with the perfect blend of blue, red and yellow pigments, which work with your skin tone to emphasis the natural colour of your lips. It comes in two shades and has a gorgeous silky finish.
Duet Style 2-In-1 Hot Air Styler
Combine good hair days with great savings with this wet-to-dry styler from ghd, which is our (joint) highest scoring hair tool ever at the Good Housekeeping Institute, alongside the Dyson Airstrait.
It scored 92/100 in the lab and is designed to dry and style your hair simultaneously, so you can be out the door faster. “This product is a total game-changer,” said one of our testers. It would make the perfect gift for the at-home hair stylist in your life this Christmas.
Total Moisture Daily Facial Cream
When you're using a cream every day, you want it to work and be cost-effective. That's why we recommend stocking up on our winning night cream during the Black Friday sales.
One of our panellists told us it left their skin “so soft, smooth and hydrated” – three big ticks for a nourishing moisturiser. This one is also a real multi-tasker as it works as a day cream too.
Silk-Epil 5 5780
If you’re only just considering ditching the razor and want a tool that’s beginner- and budget-friendly, our best value epilator is a reliable buy – and they’ve shaved a chunk off the price, too!
It scored a solid 82/100 in our tests, with all panel members saying they preferred it to their usual method of hair removal.
Total Eye Lift
Don't sleep on this discount on our winning eye cream in our expert and panel tests. It scored an amazing 88/100, and left the skin around our panellists' eyes feeling firmer and looking brighter after regular use.
Cleanse & Hydrate Duo
Cover two steps in your skincare routine with this highly rated cleanser and day cream duo. We’ve tested both in our Good Housekeeping Institute lab where the balm scored 91/100 and the cream 83/100.
The cleanser melts the day and your makeup away with a luxurious, essential oil-infused formula. It retails at £49 on its own, but for just £39 in the sale, you can also get the Pro-Collagen Marine Cream, which impressed for its hydrating and plumping properties.
Double Wear Stay-in-Place Makeup
Estée Lauder’s Double Wear foundation is one of those iconic products that has really stood the test of time. It was named ‘Best full-coverage foundation’ in our Beauty Hall of Fame Awards this year, where we celebrated the ‘best of the best’ in makeup.
It provides a great, smooth base for makeup with a velvety, matte finish that doesn’t look cakey. Now is a great time to stock up on this makeup bag must-have.
Elvive Glycolic Gloss Lamination Rinse-Off Treatment
This strengthening hair gloss left our testers’ hair looking shiny and feeling soft in our Good Housekeeping Institute tests, with a winning score of 88/100.
Simply leave it on for five minutes in the shower (a great opportunity to fit in a leg shave) for super glossy, hydrated results. We suggest snapping up this lovely, scented treatment for less while you can.
Retinol 24 MAX Night Cream Face Moisturiser
Renew your skin while you sleep with this retinol night cream from Olay, which was named ‘Best for smoothness’ by experts and testers in our night cream tests, with an impressive score of 86/100.
It’s a pot full of nourishment, packed with vitamin E, which helps to reduce inflammation, and fine line-fighting retinol. It more than lives up to the hype, so don’t sleep on this Black Friday deal.
How we choose the best deals
There's no denying that Black Friday can be overwhelming. The deluge of discounts and offers can make it hard to keep up with, and tricky to know what’s a genuine saving. Our top tip? Make a wish list before you start browsing, so you aren’t distracted by things you don’t need just because of those enticing 50% off stickers.
And to help you cut through the noise, we’ll be scouring the internet to bring you the best deals when they drop, so keep an eye on this page throughout November. We know which brands you love, and all the products below are either tried and tested in the Good Housekeeping Institute lab or have been personally recommended by the Good Housekeeping beauty team, to ensure you’re getting a genuinely good deal.
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