Rihanna launches lingerie for men ahead of Valentine's Day
Who says sexy underwear has to be reserved for girls? Not Rihanna.
The singer, 33, has launched a collection of lingerie for men under her intimates label Savage x Fenty.
Hoping to redress the gender balance, the 'Glossy Flossy' range features satin heart print boxers, red mesh tank tops and for the really bold Glossy Flossy red mesh crop tops and matching mesh briefs.
The mesh pieces, in particular, appear to be proving popular: the red, mesh briefs are sold out in most sizes.
The line's not just offering something different, it's inclusive. Sizes range from XS to 3XL and the campaign features male models with varying body types.
A line-up of diverse individuals, both male and female, star alongside Rihanna in the latest campaign, including Madonna's 25-year-old daughter, Lourdes Leon.
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The Savage X Fenty line has been flying the flag for inclusivity since its launch in 2018, including people with various body shapes and from all different walks of life in its model campaigns and marketing.
The lingerie line "celebrates fearlessness, confidence and inclusivity", according to its website.
“We want you to feel sexy and have fun doing it," the brand's description reads. "With offerings ranging from everyday basics to more provocative pieces - Savage X Fenty is lingerie for everyone.”
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The collection seems to have gone down well with social media, with many heading online to praise the new male lingerie pieces.
“One thing about @rihanna and @SavageXFenty is that they listen!" one fan wrote. "When she first put out the men’s collection we collectively said ‘girl we want more sexy ish, not just basic boxers and briefs.’
"Now look…other brands should take note.”
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One of the models who took part in the in the campaign shared a tweet praising the collection and revealing how "blessed" he felt to have worked on it.
“Super excited to be blessed with the opportunity to model for @SavageXFenty and I know they’ll be more to come!" he wrote.
To shop the entire collection head to savagex.co.uk.
Super excited to be blessed with the opportunity to model for @SavageXFenty and I know they’ll be more to come !
Black Male, 6’2, 3XL, let’s work. https://t.co/wnMrq4ev0a
— IG cque_smooth (@ayegeefollowme) January 18, 2022
The male drop comes after Rihanna kicked off Valentine's Day early with the first-ever Savage x Fenty and Fenty Beauty collaboration.
The brands have teamed up on a campaign and a custom colour of the Gloss Bomb Heat called Lavender Savage, while Savage x Fenty has also released fresh lingerie styles.
Rihanna also recently confirmed that Savage X Fenty stores will be opening in 2022.
The singer revealed to her Instagram followers that the lingerie brand will open real life retail stores in Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC.
She captioned the post: “Can’t believe it’s actually that time, and I can’t wait for you to have this experience irl”.
Comments on the post included, “RIHTAIL will never be the same” and “is there anything u can’t do sis?”.