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The moment skincare lovers have been waiting for has finally arrived with the launch of Rihanna’s highly-anticipated skincare range, Fenty Skin.
The launch, which has been dubbed “the new culture of skincare” will drop on 31 July.
The newly verified Instagram account announced the news and fans who have been not-so-patiently waiting for the announcement have lost their cool.
Details on what the initial range will include are few and far between, but we have been given a couple of spoilers to keep us tantalised.
First up, we know it’s going to launch exclusively at fentyskin.com, and those savvy enough to sign up to the website will get first dibs on 29 July.
We also know that Rihanna has been working on this launch for two whole years in a process which has involved “perfecting formulas and creating packaging that’s kind to our planet”.
She wrote on Instagram: “Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin - so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath.”
The skincare range will also be gender-inclusive, with initial collaborations with Lil Nas X and A$AP Rocky, who can be seen on the new Instagram grid looking decidedly radiant.
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To give us a little taster of what’s to come, Rihanna can be seen showcasing her skincare routine on Instagram.
*Takes note of every little thing she does*.
She starts with a foaming cleanser, a toner and then a moisturiser. Call it a hunch, but we’re assuming these three will be part of the exclusive launch on 31 July (29 July if you sign up).
Fans were eager - to say the least - about this launch, hailing Rihanna the “only thing that’s making 2020 better”.
“U have NO idea how much I’ve been waiting for this,” another fan added.
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A number of trademarks were registered in September 2019, giving us a vague idea of what the products might be called, but not much of an idea on what they’ll be. Fenty Skin registered the names; Buff Ryder, Instant Reset, Fat Water, Flash Nap and Hydra Vizor.
The singer and entrepreneur will add Fenty Skin to her successful Fenty make-up range and her SAVAGE X FENTY underwear line.
We’re suitably intrigued.