Fur advert featured in British Vogue upsets readers

Yahoo Style UK team
People aren’t happy that Vogue has included an advert for a fur brand [Photo: Getty NB Not the advert featured in Vogue]
People aren’t happy that Vogue has included an advert for a fur brand [Photo: Getty NB Not the advert featured in Vogue]

Social media isn’t happy that the latest issue of British Vogue contains a full-page ad for a fur brand.

The relationship between fur and fashion has been courting headlines of late with several major labels declaring their collections completely fur-free.

So with fur gradually retreating from the fashion industry, it has come as a surprise to many that this month’s issue of style bible, Vogue features an advert from the International Fur Federation (IFF).

The ad, which includes models wearing fur coats and boots, is for Wearefur.com, and promotes the IFF, which represents the international fur industry, regulating its practices and trade.

But many social media users weren’t impressed with the decision by Vogue to feature the advert and have taken to Twitter to express their upset.

“Boo, Vogue. Fur is not fashion,” one user wrote.

“Please correct me if I’m wrong , but I do not recall seeing a full page ad for the British fur industry when # #Alexandra Schulman was editor of #Vogue ,its there now in the latest edition, yuk (sic),” another disgruntled user agreed.

“WTF!!!! Cancelling vogue subscription immediately I don’t support the fur trade in any form!!! Disgusted that my subscription includes this shit,” one upset reader wrote.

According to the Daily Mail animal rights organisation, PETA have also raised concerns about the advert’s appearance in the fashion mag.

“British Fur Trade Association (IFF) is trying in vain to stop the tide, like King Canute, and paying to save its clients’ own skins,” PETA Director Elisa Allen told Femail

“British Vogue has a long-held ban on using fur in its photo shoots, and we’ll appeal to the magazine not to let this cruel industry slink in by the back door through advertising.”

It was widely believed that fur products were not to feature in Vogue’s editorial content under Alexandra Shulman’s editorship.

Shulman herself revealed to The Guardian in 2009, that the mag “broadly speaking” doesn’t feature fur.

While the inclusion of the advert in the most recent issue might lead some to believe it points at a policy change since new editor Edward Enninful joined, a spokesperson for the magazine claimed this was not the case.

Vogue’s policy has not changed,” they told The Independent.

“From an advertising perspective, it has always been the commercial policy to accept fur advertisements as long as they strictly respect British and European Union legislation. Vogue may make reference to fur editorially as a trend if it is being featured on the catwalk.”

It isn’t the first time this week that Vogue has made headlines. Earlier this week the fashion bible was caught up in a race row over it’s cover with Nicole Kidman and Margot Robbie.

But the magazine has also this week won praise for featuring Paris Lees, who made history after becoming the first transgender model to feature in the fashion bible.

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