Molly-Mae Hague sparks debate over new role as fans say 'make it make sense'
Molly-Mae Hague has come under fire after fans questioned her latest brand partnership, declaring "make it make sense." The 24 year old social media sensation has climbed high since she hit the spotlight on Love Island in 2019, earning millions through her endorsement deals, and with a massive following on Instagram and YouTube.
Earlier this week, she took to her home-dedicated Instagram account, named MollyMaison, and revealed that she has become an ambassador for Marks & Spencer Food. In the short clip, she showed off the gold fixtures in her bathroom and made her plush white bed, before taking a number of M&S food bags into the kitchen and rustling up a delicious roast dinner for her family, other half Tommy Fury and daughter Bambi.
Little Bambi even made a cameo in the clip, as she smiled alongside her mother, whilst Molly got to work at the stove. Captioning the post, Molly wrote: "I hope you’ve all had a lovely bank holiday Monday! I’m excited to announce I’m now a @marksandspencerfood ambassador [white love heart] ad."
However, some fans seemed confused by the partnership, admitting that they don't associate the reality TV star, who shares vlogs of her life on her YouTube channel, with cooking. One person said: "I don’t get it? Love Molly Mae for fashion and beauty. But I’ve never followed her for food? Or meal inspo?"
Another said: "Molly-Mae cant even cook." A third added: "Love Molly-Mae but we all know she openly lives off Deliveroo? Make it make sense."
"We all saw the unseasoned chicken she gave Tommy. Girl can’t cook," wrote one person, poking fun at one of Molly's kitchen creations, which went viral for looking quite "unappetising".
Others were in agreement that there was one other reality TV star who would have been the perfect ambassador for Marks & Spencer. "Personally, I think they should have picked Megan McKenna. Megan’s meals are always everywhere, that would have been such a good move!"
"Megan McKenna was better suited love her food videos," someone chimed in.
One fan said: "I love that M&S are bringing younger individuals to the brand however I see Molly for clothes, Megan McKenna however absolutely should be an ambassador her food - wow wow wow." Another echoed the sentiment, saying: "Love Molly but would’ve made more sense to pick Megan McKenna."
Molly's M&S deal comes almost a year after quitting her lucrative contract as Creative Director of fast fashion brand, Pretty Little Thing.. Molly landed the role in 2021, however, she has since stepped down, citing the reason being her new life as a mum to baby Bambi.
The star has long been affiliated with the brand, so fans were surprised when she stepped down as Creative Director in June 2023, however, she said there were 'no hard feelings' about her decision.
She explained: "There is actually one quite big thing that I probably should talk about," she began ominously. "I haven't posted anything about it yet but I'm probably going to post about it when this video goes live.
"Basically a lot of people have been asking me about PLT creative director and how's the role going."
She went on to say that she and PLT had "decided collectively" for her to step down, after she made the realisation that she would "only going to get this time once with my firstborn child".
