McDonald’s in Canada is trialling a new plant-based burger, dubbed a ‘P.L.T.’
The P.L.T. (Plant Lettuce Tomato) burger uses a Beyond Meat burger, served on a sesame seed bun with tomato, lettuce, pickles, onions, mayo-style sauce, ketchup, mustard and a slice of processed cheddar cheese.
While Beyond Meat burgers are vegan, the additional toppings on the PLT mean they aren’t vegan as cheese contains dairy and mayonnaise contains eggs.
The fast food chain says the new burger can be customised, but there’s another issue in that the burgers are cooked on the same grill as other meat-based products so technically they can’t be classed as vegetarian.
The P.L.T. patty is made with a Beyond Meat, plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s. Head here for a full list of ingredients: https://t.co/E2BeO4QLNu— McDonald's Canada (@McDonaldsCanada) September 26, 2019
Despite the lack of separate cooking facilities, the new burger did get excite many Twitter users.
“The plant based revolution is upon us,” tweeted one fan.
A decisive step towards addressing McDonald’s own carbon footprint as a responsible worldwide company!👍— Ram Bhat (@leogsb) September 26, 2019
Take a bow!— J 🌹 (@jadeo09) September 26, 2019
Thank you for offering more environmentally friendly and cruelty free options! pic.twitter.com/fQRyVS42Dc
But others weren’t quite so enthralled with the addition to the fast-food chain’s menu.
“There is no way I’m eating a patty with leaves,” tweeted one dubious McDonalds follower.
Ill pass. That sounds fricken disgusting. I'm all for saving the environment but there is no way I'm eating a patty with leaves. XD— PhoenixTornado- Indie creator (@TornadoPhoenix) September 26, 2019
Plant burger cooked with bacon and beef grease.— Barry House (@sucksfacebook) September 26, 2019
Looks like cat food or refried beans, both equally gross.— Muu (@RoboticMuuMoo) September 26, 2019
The burger is currently being trialled in 28 restaurants in the Southwestern Ontario region.
Commenting on the trial Michaela Charette, Head of Consumer Insights, McDonald’s Canada said: “As a customer-obsessed company, we are committed to continuously testing new menu items to offer a variety of options
“The P.L.T. complements our existing line-up of craveable burgers and sandwiches, and enables us to assess Canadian’s growing demand for plant-based protein options as well as restaurant experience. During this test we’ll continue to listen to our guests to understand their tastes.”
Not coming to the UK anytime soon
While there is still no news of a plant-based burger coming to McDonalds UK, earlier this year more than 160,000 people signed a petition encouraging the fast food chain to launch a vegan burger.
It was originally launched to petition McDonald’s to add a meat-free burger to the menu.
But thousands then got involved saying that it should in fact be a vegan burger as many of the vegetarian options currently available worldwide include dairy.
The petition was started as a response to Burger King launching its meat-free Impossible Burger at select restaurants in Missouri, USA and in the UK KFC trialled the vegan Imposter burger this summer.
The growing demand for vegan food has never been more evident in the UK.
McDonalds joins the growing number of fast food retailers creating meat-free alternatives for their customers.
READ MORE: Should veganism be considered a religion?
Fast food chains including Subway and Pizza Hut have also launched vegetarian and vegan alternatives.