Kylie Jenner just brought summer colour-clashing to autumn

PARIS, FRANCE - OCTOBER 01: Kylie Jenner attends the #BoF500 gala during Paris Fashion Week Spring/Summer 2023 on October 01, 2022 in Paris, France. (Photo by Marc Piasecki/WireImage )
Kylie Jenner attends the #BoF500 gala during Paris Fashion Week Spring/Summer 2023 on October 01, 2022 in Paris, France (Marc Piasecki)

The fashion realm typically says goodbye to bold colours and hello to muted, minimalistic tones for the autumn/winter season, but Kylie Jenner is refusing to let the summer go.

After the 27-year-old stunned at the Schiaparelli show to watch her sister Kendall walk, she's reviving summer tones for the cold-weather season via her own fashion label, Khy.

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Kylie shared a video with her 396m Instagram followers, modelling pieces from her brand's latest collection that are quintessentially KJ-coded - body contouring, ruched and effortlessly cool.

She wore a canary yellow, one-sleeved top (fashion's favourite colour of 2024), paired with a duck egg blue, asymmetrical skirt with a ruched seam that hugged her curves in all the right places.

(Instagram/@kyliejenner)
(Instagram/@kyliejenner)
(Instagram/@kyliejenner)
(Instagram/@kyliejenner)

A pair of white open-toed mules finished off her colour-clashing look, schooling us in dopamine dressing for autumn winter (though for those of us in the UK, we'd recommend a heavy duty jacket and a pair of socks and boots).

When the youngest Kardashian-Jenner sister launched her fashion label back in October 2023, H! Fashion's Orion Scott explained:  "We can expect lots of figure-hugging tailoring, low-rise baggy jeans, bold shoulders and pointed stilettos, a far cry from her 2012 Kendall + Kylie collection that was created (before the world knew anything of the power of the Kardashian clan, and they had established their now cemented high-fashion credentials.) Think Balenciaga meets The Row meets Rick Owens."

Kylie's recent post captioned "meet khy."
Kylie hard-launched her brand wearing a leather jacket from its first drop in October last year (Instagram/@kyliejenner)

Kylie is also the founder of cult-adored beauty brand Kylie Cosmetics, which almost gave her billionaire status. In 2019 after she sold 51% of her brand to Coty, the deal was valued at $1.2 billion, but in 2020, Forbes reported that her brand had been less profitable than first thought, therefore the deal was revaled at $900 million (a price we'd still be pretty happy with).

Billionaire or no billionaire, there's no denying that Kylie is a serious business mogul, and her fashion brand Khy is thriving thanks to its cool-girl aesthetic and sought-after silhouettes.