Proving the supersized straw hat is back for another round this season, Kylie Jenner kick-started her holiday by posing in nothing but floppy headgear by Jacquemus.
The reality television star took to Instagram to share a photograph of herself by the pool completely naked with her face hidden beneath the huge hat.
With an impressive 140 million followers, the post soon garnered over 10 million likes - putting the recent snap in the running for the title of ‘most liked’ celebrity shot.
Though it’s not the first time the A-list set has championed French designer Simon Porte Jacquemus’ now-famous ‘La Bomba’ - as the hat quickly became the ‘It’ accessory of summer 2018.
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While holidaying in Mykonos last year, supermodel Emily Ratajkowski kept cool in the $438 (approximately £350) show-stopper with simple gold hoops and a polka dot bikini to compliment the accessory.
While fellow model Bella Hadid posted a photograph on the beach in a frayed version of the hat - finished with nothing but a barely-there thong.
Certainly one way to allow the hat to steal the spotlight...
Jenner’s latest social media move only further cements Jacquemus’ status on the fashion map this season with his miniature handbags continuing to keep the street style set out of pocket.
Though the social media famous hat isn’t the only item Jenner has hanging up in her wardrobe.
A later post from the A-list getaway shows the 21-year-old decked head-to-toe in Jacquemus with her sunglasses alone fetching for $360 (approximately £287).
Fashion enthusiasts, it’s set to be an expensive summer...