Kim Kardashian steams clothes at SKIMS stores
Kim Kardashian asks staff at her SKIMS stores to save items of clothing for her to steam whenever she visits.
The reality TV star has opened a number of retail boutiques to support her shapewear brand - with the flagship store opening in New York City this month - Kim has now revealed she likes to get stuck into steaming the garments before they are put out on display because the task evokes fond memories of her first job in a clothes shop.
Speaking ahead of the opening of her NYC shop, Kim told WWD: "Two nights ago, I was up in the middle of the night on FaceTime, and the girls were in the store ... and we were reorganising everything.
"I started off my first job in retail. So my favourite thing to do, I would always steam all the merchandise in the back. So I asked them to save some pieces for me to steam."
'The Kardashians' star went on to add she takes a very hands-on approach with her brand - creating the underwear displays and even picking the style of the coat hangers used in stores.
She explained: "I also picked the hangers and the metal on the hangers, and every material you could imagine from the stopper on the door to the floors.
"Materials and architecture and design is just my thing ...
"I know every single product that we have, I have fit every single product that we have coming out. And I know if there is something that slid by me, that I didn't get the final approval on from the detail on the stitching.
"And while I don't design everything for me ... if I can, I try to at some point, even if I'm just in my closet, show people how I would wear it versus how it was styled on someone else.
"I love always showing our hosiery and shapewear. I think it's really important, because I wear shapewear with everything, and I think before [Skims] - it's not that it wasn't accepted - it just wasn't cool."
