Kanye West ditches catwalk, uses Kim Kardashian to promote Yeezy Season 6 instead

Kim Kardashian is the walking advert for Yeezy Season 6 [Photo: Twitter/KimKardashian]
Kim Kardashian is the walking advert for Yeezy Season 6 [Photo: Twitter/KimKardashian]

Noticed something strange about Kim Kardashian over the past few weeks? Well, you’re not alone.

The reality star-turned-businesswoman has been pictured going about her daily business in a range of tight-fitting looks seemingly designed by her husband, Kanye West.

Photographed by paparazzi getting McDonald’s, picking up a Kit Kat from the corner shop and even filling her car up, Kim’s outfits caused confusion across the Internet.

Now we know why.

In a true spark of genius, Kanye West has abandoned the Yeezy Season 6 fashion show and used his wife (and the streets of Calabasas) as his catwalk instead.

Paparazzi shots of Kim in the aforementioned ensembles have been posted on the Yeezy site and are being used as a lookbook for the new season.

The collection features Kanye’s signature neutral colour palette in earthy browns, greys and blacks. Along with the usual Spandex cycling shorts and bra tops, there are newer wide-legged styles, trench coats and denim jackets.

It seems the whole thing was premeditated as all of Kim’s looks were styled by mega stylist Carine Roitfeld.

If you’re into it, you can now pre-order the entire collection for delivery in March 2018.

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

Kim Kardashian’s new fragrances make £10.5 million in a week

Kim Kardashian’s Yeezy style through the years

Kim K’s new app helps you replicate her outfits

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting