At Jil Sander, Betting on the Element of SurpriseLAUNCHMETRICS SPOTLIGHT
Husband and wife duo Luke and Lucie Meier have been at the helm of Jil Sander since 2017, bringing their expertise in both minimalist luxury and streetwear (she was at Dior, while he worked for Supreme) to the brand. While they’ve become known for an ethereal minimalism, for spring 2025, they went in a more decorative direction. With Marina Abramović front row and Mariacarla Boscono and Julez Smith on the runway, they showed an innovative lineup with a slight ’30s flair.
Standouts (and sure-to-sell-outs) included tailored blazer-dresses, patent-leather trenches, and elevated baseball jerseys with abstract splashes of color. Silky dresses in ombré pastel and elaborately collaged photo prints tilted the proceedings towards maximalism.
The duo showed their version of a logo, in the form of an abstract “JS” that they worked into multiple pieces. They would often upend a look with an unusual detail: the cuffs of a conservative-looking suit dripped fringe or a delicately beaded floral cardigan was paired with a tough leather skirt. The Meiers’ accessory game was also on point, between the sweeping, shoulder-dusting earrings, boxy bags, and a striking boot-loafer hybrid in butter yellow.
And while red carpet dressing doesn’t necessarily seem to be their M.O., the menswear-style shirtdresses—featuring shoulders encrusted with elaborate sequins—would be right at home on the awards circuit.
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