Plenty of brands have adopted the see now, buy now model first started by industry giant Burberry. In layman’s terms, that means you can buy any look as soon as it’s stepped off the runway. No more waiting for six months until it hits stores.
This season, the likes of Topshop Unique, Christopher Kane and Tommy Hilfiger (in collaboration with Gigi Hadid natch) have made their designs available to buy straight away.
If you’re looking for 90s era cargo pants (thank Topshop) or Western jumpers (we’re looking at you, Hilfiger), you’re in for a real treat.