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Arguably the biggest show in the London Fashion Week schedule, Burberry showed its second see now, buy now collection this evening.
Located in its new spot at Soho’s Makers House, the show mined another British artist as inspiration. Last season’s Virginia Woolf references had moved into decadent designs taken from the work of sculptor Henry Moore.
Models walked slowly to a dramatic soundtrack. Whether this decision was in order to make more of an impact or a way of driving sales, only Christopher Bailey knows.
Elizabethan-style ruffled capes were draped across male models while the women’s looks consisted of asymmetric shirt dresses and knits. Military brocade was threaded onto shirting with black-and-white stripes dominating the first portion of the collection.
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Each and every look was incredibly textured with pearls, feathers and chainmail appearing throughout. The colour palette was mainly monochromatic (a good commercial decision) with pops of sailor blue. Oversized rope detailing gave an extra seafaring vibe.
For a collection that is already up for grabs, some of the designs were barely wearable. The shoes, however, are set to be a sell-out. Way more sculptural than anything Burberry has showcased before, the black knitted boots were fitted with circular heels.
As for the front row? Well, it featured somewhat different celebrity faces to usual with stars such as Penelope Cruz, Suki Waterhouse and Olivia Palermo taking centre stage. Previous Burberry models including Naomi Campbell and Jourdan Dunn also made an appearance.
“[Henry Moore’s] work has always had a powerful influence on me,” Bailey commented before the show. In fact, it’s had such an effect on the designer that he has grouped together 40 of the artist’s sculptures for a new exhibition in partnership with Burberry.
The see now, buy now strategy has clearly been a success for the British brand as their SS17 checked Bridle bag sold out extremely quickly. Just as with last season, several looks from tonight’s collection will be available to buy online and in Burberry stores right now.