We don't mean to panic you, but Reformation's Black Friday sale just arrived early. If you haven't already sorted your wish list, we suggest you do so ASAP – because the discounts are in and, frankly, they're excellent.
Reformation is reducing absolutely everything on its website by 30%. We do love a blanket discount on Black Friday; clearance shopping can be anti-climatic, to say the least.
We realise it might not seem like the best time for a shopping haul – but if you're sick of living in tracksuits, we suggest you use this opportunity to improve your WFH wardrobe. Upgrade your loungewear to some luxe knitted options (hello, 'bradigan'); stock up staples, filling any gaping holes where the classic slip dress/white shirt/denim sitch belongs.
Or, if you're gallantly pursuing the festive experience this year, with or without NYE plans outside of your home, why not treat yourself to a lil summin' summin' to kiss goodbye to 2020 (a.k.a, the worst year ever) in?
We're going to take the opportunity to prepare for next year's deluge of nuptials by purchasing our wedding guest dresses early, making sure we swerve the last-minute panic, and invest in a 'green option' ahead of time.
When is Reformation's Black Friday sale?
Black Friday usually falls on the fourth weekend of November which, this year, is the 27th. The date is determined by the US holiday Thanksgiving and always takes place the day after.
Reformation's sale begins the night before Black Friday, on Thursday November 26, and lasts through to Cyber Monday.
What to shop in Reformation's Black Friday sale
Reformation has adapted well to the whole WFH/lockdown situation and created the cutest loungewear sets – think knitted 'bradigans', cashmere sweatsuits, comfy jersey co-ords... the lot.
Of course, the brand is famous for its figure-flattering dresses, so we've thrown a few of them in too. We're all about festive fabrics like velvet and satin, in 'Christmassy' colour palettes of red and emerald greens, at the moment.
Here's what ELLE's bookmarking in Reformation's Black Friday sale:
What other Black Friday sales have started?
Net-a-porter: Net-a-porter's sale launched on Monday with up to 50% off its seasonal edit.
Whistles: There's currently 25% off everything full price at Whistles.
Missoma: There's 25% off all jewellery from today at Missoma.
Monica Vinader: Monica Vinader is running a two week long Black Friday sale this year, with 25% off everything.
What's the deal with Reformation shipping on Black Friday?
So obviously stores are closed this Black Friday, which means all shopping must be done online. Delivery is a big consideration, not just from a budget point of view but also when it comes to carbon footprint.
The problem with clearance sales is that customers keep checking back on reductions and generating more orders (it's pretty addictive). Luckily, with Reformation, there's no FOMO because you know what you're getting from the start – the 30% discount won't change.
Our advice? Get in your orders now before the best bits sell out over the weekend. Reformation is easing the whole non-essential-shops pain with free express delivery for all customers outside of the US (more details here).
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the 1930s. The annual event didn't get its name until later on, when it grew in popularity during the 1980s.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. The first pancake? Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. A few years later, in 2013, Asda gave the event a whirl in-store – you might remember stories about physical fights over TVs, which kind of gave Black Friday a bad rep amongst Brits.
It didn't stop us shopping though, obvs, and retailers couldn't resist the money making potential of a pre-Christmas sale. Fast forward to 2020, and Black Friday is basically bigger than Boxing Day, with most high street and even some luxury stores taking part.
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