Reformation's Black Friday sale is, without a doubt, one of our favourites here at ELLE. Because while the sustainable brand is partial to a standard end-of-season clearance every now and again, there's nothing quite like a site-wide discount to ensure you can actually nab your size.
This year, everything on Reformation's site is marked down by 25% from November 23 until midnight on Cyber Monday (November 28), including pieces loved by celebs, such as the splatter Sigmund dress Kaia Gerber adores, and Em Rata's Hobart Jacket. And if they are good enough for runway regulars, we approve.
So if you haven't checked out the brand's site already, we suggest you do so asap; Reformation's cult dresses sell out quickly at the best of times, let alone when they're discounted. We've made things a little easier by rounding up the brand's best bits in our wishlist below:
ELLE's Reformation Black Friday wishlist:
Since last year's festivities were a little lacklustre, so we're going all out for Christmas 2022: our Reformation wishlist is packed with plenty of party dresses and velvet.
The brand is also expanding its re-generated knitwear line. Expect to see recycled cashmere and wool in jumper, dress, co-ord and 'cute top' form at discounted prices come Black Friday. We're loving Noughties-nodding Bardot neckline knits especially.
Does Reformation take part in Black Friday?
Judging by its sales to date, Reformation is a big fan of Black Friday. The LA-based brand has gone big for the sales event again for 2022.
Does Reformation take part in Cyber Monday?
This year, like always, Reformation's sale will extend through the Black Friday weekend until Cyber Monday.
What other Black Friday sales should I shop?
Are Reformation's Black Friday discounts available in stores?
Reformation has just opened two new stores in London, one in Battersea Power Station and another In Covent Garden, with incredible in-store features that make browsing *so* much easier – think iPad-clad changing rooms for instant size swaps and fuss-free browsing. You can shop the 25% Black Friday discount in these stores, as well as the Notting Hill and Shoreditch branches, from tWednesday November 23.
When is Reformation's Black Friday sale?
Black Friday usually falls on the fourth weekend of November which, in 2022, is Friday 25. The date is determined by the US holiday Thanksgiving and always takes place the day after. However, Reformation dropped the goodies two days early for 2022.
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the 1930s. The annual event didn't get its name until later on, when it grew in popularity during the 1980s.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. The first pancake? Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. A few years later, in 2013, Asda gave the event a whirl in-store – you might remember stories about physical fights over TVs, which kind of gave Black Friday a bad rep among Brits.
It didn't stop us shopping though, obvs, and retailers couldn't resist the money making potential of a pre-Christmas sale. Fast forward to 2022, and Black Friday is basically bigger than Boxing Day, with most high street and even some luxury stores taking part.
What's the deal with Reformation shipping on Black Friday?
So even though stores are set to be open this Black Friday, most of us still do our shopping online. Delivery is a big consideration, not just from a budget point of view but also when it comes to carbon footprint. Reformation is offering free shipping for all customers outside of the US right now (more details here).
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