Reformation's Cyber Monday Sale Ends Tonight: This Is What ELLE Editors Are Shopping
Reformation's Black Friday and Cyber Monday sale is, without a doubt, our favourite here at ELLE UK. Because while the sustainable brand is partial to a standard end-of-season clearance every now and again, there's nothing quite like a site-wide discount to ensure you can actually secure your size in the pieces you've been lusting after for months on end.
For Black Friday 2024, the brand has launched a brilliant 25% off site-wide, including that fabulous formalwear, insider-favourite denim and pieces loved by the likes of Kaia Gerber and Emily Ratajkowski. The sale is set to continue throughout today, aka Cyber Monday, before ending tonight. So, if you haven't shopped yet, take our advice and don't hang around: these cult pieces won't be reduced for long – and they sell out fast. We don't want to panic anyone, but this will be the only site-wide sale of the year and it includes limited-edition pieces, so you know what to do...
Read on for ELLE's top tips and picks for making the most of this exceptional sale...
ELLE's Top Reformation Sale Picks:
The easy party dress: Alden Knit Dress, was £178, now £133.50
The Editor-favourite jeans: Val 90s Mid Rise Straight Jeans, was £168, now £126
The statement shoe: Remy Knee Boot, was £498, now £373.50
The investment jacket: Veda Bennett Oversized Leather Bomber, was £658, now £493.50
The celeb-loved loafers: Agathea Chunky Loafer, was £268, now £201
Reformation's cult dresses sell out quickly at the best of times, let alone when they're discounted, so it pays to be prepared for Cyber Monday. Given it can be a rather overwhelming and stressful shopping experience, we've put together some tips on how best to navigate the potentially chaotic retail event:
Be disciplined before you end up in a black hole (it happens), know what you're looking for and don't get distracted until those must-haves are safely in your basket.
Question your purchase intent: do you actually need a new 'It' bag, or is that want/need feeling simply desire by Instagram-scroll-osmosis?
Shop online as you'll guarantee better size and stock options (and no elbows in your face).
An ELLE Fashion Editor's Reformation Black Friday Picks:
ELLE UK's Site Fashion Editor Clementina Jackson headed in-store ahead of Black Friday to put together her ultimate wish-list of Reformation pieces to shop in the sales. These are her top picks:
'Cashmere is a winter wardrobe essential, and few brands do it better than Reformation. The Bell cashmere mini-dress is the perfect mix of smart and cosy, and pairs perfectly with the Gaelle knee-high boots in burgundy. I'll add sheer tights for the office, and a faux fur jacket and sparkly earrings to dress the combo up for a festive night out. For more casual days, I'm loving this rugby-style striped boyfriend sweater and slouchy black trousers – both are so versatile that I know they'd be a worthwhile investment.'
Bell Cashmere Mini Dress
Gaelle Knee Boot
Cashmere Boyfriend Sweater
Vida Low Rise Pant
'I wear a lot of head-to-toe black, so I was immediately drawn to this fabulous leopard-print jacket from Reformation's recent collaboration with Laura Harrier. It will jazz up even the plainest of outfits, but I also love the idea of wearing it alone with nothing but a pair of tights and heels for a festive occasion. Speaking of... I'm taking inspiration from the street style set for my Christmas party outfits this year, and one thing they all love is a high-low mix of sequins and knitwear. When wearing a skirt this bold and mini, an oversize v-neck jumper in a neutral shade helps bring the look down a few octanes. Sorry, credit card, but it looks like I'll be shopping the lot.'
Eleonore Jacket
Carla Low Waist Skirt
Jadey Cashmere Oversized V-neck Sweater
Reformation Black Friday Must-Haves:
We've obviously got our eye on Reformation's flirty bias-cut dresses and satin skirts ahead of party season, but we've also got the brand's fabulous knitwear, coats, boots and bags ready and waiting in our carts. The cashmere sweaters are especially good – particularly now there's a discount involved.
Alden Knit Dress
Brooke Cashmere Cropped Turtleneck
Medium Patrizia Bag
Lucas Coat
Casette Silk Dress
Val 90s Mid Rise Straight Jeans
Jordan Low Waist Skirt
Remy Knee Boot
Clara Cashmere Crew Cardigan
Brooks Oversized Denim Jacket
Holland Cashmere Turtleneck Sweater Dress
Wilda Kitten Mule
Veda Bennett Oversized Leather Bomber
Melanie Top
Cary High Rise Slouchy Wide Leg Jeans
Reformation Black Friday Celebrity Picks:
Celebrities certainly aren't immune to the irresistible pull of Reformation. In fact, it's a consistent favourite of A-listers from Taylor Swift and Zendaya to Kendall Jenner and Hailey Bieber. And happily enough, plenty of their picks – from Kendall's go-to black mini skirt and jeans to the cashmere jumper T-Swift and Kaia Gerber wear on repeat – are included in Reformation's Black Friday sale right now.
And it's not just clothes on the style set's wish list, either. Also worth racing to are Em Rata's favourite knee-high boots and the leopard-print loafers Gigi Hadid made famous. Keep checking back here so you can snap up the best celebrity-approved pieces before they inevitably sell out.
Jadey Cashmere Oversized V-neck Sweater
Charchi Skirt
Calloway Regenerative Wool Crew
Nylah Nappa Knee Boot
Cynthia High Rise Straight Jeans
Agathea Chunky Loafer
Sora Linen Dress
Val 90s Jeans
Tagliatelle Denim Midi Dress
What's the deal with Reformation shipping on Black Friday?
Even though stores are set to be open this Black Friday, most of us still do our shopping online. Delivery is a big consideration, not just from a budget point of view but also when it comes to carbon footprint. Reformation currently offers free shipping to the UK for all orders over £100 – alternatively, a non-refundable fee of £6 will be applied. You can find more details here.
Are Reformation's Black Friday discounts available in stores?
Reformation now boasts five London store locations in Notting Hill, Shoreditch, Covent Garden, Battersea and Chelsea, where you can browse, try and shop the label's coveted pieces – complete with a hefty Black Friday discount. Head to your nearest store to enjoy 25% off everything from November 26 onwards.
Does Reformation take part in Black Friday?
Reformation is a big fan of Black Friday, if past years are anything to go by. The LA-based brand tends to go big for the annual sales event, and clearly, it's doing the same for 2024, too.
When is Reformation's Black Friday sale?
Black Friday is a little later than usual in 2024, falling on November 29, but the brand started its sale early this year, on Tuesday November 26.
Does Reformation take part in Cyber Monday?
Reformation's sale has extended through the Black Friday weekend until December 2 – but it will end tonight, so click quickly.
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the 1930s. The annual event didn't get its name until later on, however, when it grew in popularity during the 1980s.
Decades later, in 2010, the UK started cashing in on the shopping event, too. The first pancake? Amazon, of course: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. A few years later, in 2013, Asda gave the event a whirl in-store – you might remember stories about physical fights over TVs, which gave Black Friday an understandably bad rep among Brits.
It didn't stop us shopping, though, and retailers couldn't resist the money-making potential of a pre-Christmas sale. Fast-forward to 2024, and Black Friday has become a bigger deal than Boxing Day, sales-wise – and most high-street stores and luxury retailers take part.
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