Hairy and proud: Celebrities who have happily embraced their natural armpit hair

Bella Thorne showed off her armpit hair on Instagram while promoting her newly launched Filthy Fangs bikini

[Photo: Instagram/Bella Thorne]

Gigi Hadid debuted armpit hair in LOVE magazine’s infamous Advent Calendar

[Photo: Instagram/thelovemagazine]

Who can forget Julia Roberts’ infamous ‘Notting Hill’ premiere moment in 1999?

[Photo: Getty]

Madonna’s 21-year-old daughter, Lourdes Leon, showed off her body hair on a Miami beach back in April

[Photo: FameFlynet]

Madonna herself showed off her ‘rebellious’ long hair in 2014

[Photo: Instagram/madonna]

Miley Cyrus went the whole hog and dyed hers in 2015

[Photo: Instagram/mileycyrus]

Actress Lola Kirke upped the feminism at the 2017 Golden Globes

[Photo: Getty]

‘Girls’ star Jemima Kirke (and her armpit hair) caused a storm at the 2015 CFDA Awards

[Photo: Getty]

Penelope Cruz let her pit hair roam free on the 2011 cover of Aie magazine

[Photo: Aie magazine]

Even screen goddess Sophia Loren didn’t mind flaunting her body hair in 1955

[Photo: Getty]

Singing sensation Britney Spears let it grow for the 2003 American Music Awards

[Photo: Getty]

Michelle Rodriguez had no qualms about showing off her body hair

[Photo: Instagram/mrodofficial]

Celebrities proudly rocking armpit hair is nothing new.

However, a singer/songwriter proudly posing in a bikini on the streets of New York and letting it all hang out is a sight to behold.

But that’s exactly what Bella Thorne just did.

Using her Instagram platform to share her support for body hair, the 20-year-old flaunted her underarm fuzz with pride while promoting her newly launched Filthy Fangs bikini.

And earlier this year fashion model Gigi Hadid did exactly the same for her fitness-inspired appearance in LOVE magazine’s famous Advent Calendar.

Showing off her boxing and basketball moves in a red Tommy x Gigi two-piece, the 22-year-old model’s armpit hair can be clearly seen. It’s a welcome move for a fashion industry that promotes the same vision of beauty again and again.

Gigi and Bella certainly aren’t the first famous faces to show off their body hair. The likes of Madonna and daughter Lourdes have both debuted it on the beach and on Instagram while Miley Cyrus, Julia Roberts and even Britney Spears have been known to dabble in the underarm hair department.

And why not?

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

Model receives rape threats after showing off her hairy legs in Adidas advert

This model is leading the unibrow movement

These women will make you want to grow out your armpit hair