Last year, France became the first country to implement a law that stated magazines must clearly label when a photo of a model has been Photoshopped. If they don’t, they face a whopping €37,500 fine.
The fight against unrealistic body ideals continues today as one of the world’s largest photo agencies, Getty, has urged all photographers to stop editing photos to make models look thinner.
In an email sent to all contributors, Getty stated that “you do not submit to us any creative content depicting models whose body shapes have been retouched to make them look thinner or larger.”
The move is in direct response to the French law which comes into effect on 1 October. It’s not yet clear whether the law applies to French contributors only or photographers worldwide.
However, Getty has made it clear that they are unable to place restrictions on the editing of faces, adding: “Other changes made to models like a change of hair colour, nose shape, retouching of skin or blemishes, etc. are outside the scope of this new law, and are therefore still acceptable.”
As well as the anti-Photoshop law, France has also impressed with its commitment to model health. Recently, luxury powerhouses LVMH and Kering joined forces to ban size zero models and girls under 16 from their catwalks.
That means the likes of Saint Laurent, Louis Vuitton, Gucci and Dior should be showcasing much healthier body ideals from now on.
There’s still a long way to go but at least, the fashion industry is finally beginning to listen.
We have contacted Getty for further information.
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