French fashion powerhouses LVMH and Kering have today announced that size zero models will no longer be allowed in their catwalk shows and photoshoots.
The conglomerates which own the likes of Gucci, Saint Laurent, Louis Vuitton and Dior between them have vowed to stop the promotion of ultra-thin body ideals.
They have unveiled a charter “to ensure the wellbeing of models.” As well as stopping size zero (a UK size four) models from appearing in shows, LVMH and Kering have also banned the use of girls under the age of 16 for work where they would be representing adults.
The news comes the day before the official start of New York Fashion Week. Kering CEO François-Henri Pinault said that the companies would like to move quickly and cause change, leading many to believe that the move will mark a different approach during this seasons Paris Fashion Week.
Paris has typically been home to some of the worst offenders in the size zero debate, making this decision a prominent one in the fashion industry.
Pinault added that he hoped the ban would prompt others in the industry to follow.
France is fast becoming one of the leaders in ensuring the health of models. Earlier this year, the country banned the use of unhealthily thin models after the fashion industry was accused of encouraging eating disorders such as anorexia.
Models working in France are now required to provide a doctor’s certificate which states that their BMI (body mass index) means they are healthy to work.
Paris-based magazines are also now legally obliged to note when a photo of a model has been edited. If they don’t, they could face a hefty fine of up to €37,500.
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