DKNY collaborates with mobile fashion game, FashionVerse
Fashion house, DKNY has partnered with mobile fashion game, FashionVerse for a limited-time collaboration.
FashionVerse empowers players to create and share curated fashion sets, vote on others’ designs and unlock new trends from real-world brands. After collaborating with fashion brand, Michael Kors earlier this year, DKNY is the next partner for the game in light of New York Fashion Week.
As part of the collaboration, uses can take part in creative challenges on the game such as styling influencers at a Brooklyn Bridge photo shoot, assist makeup artists backstage at NYFW or customise front-row fashionistas during a DKNY runway show.
Each challenge offers the opportunity to unlock exclusive DKNY est. 1989 pieces — from statement coats with streetwear sensibility to cropped puffers paired with pleated skirts. The collection reimagines classic designs with a fresh, modern twist, giving players the opportunity to show off their creativity in-game.
FashionVerse said on Instagram: "We’re thrilled to announce a special collaboration between FashionVerse DKNY, where timeless elegance meets cutting-edge design.
"Get ready to explore an exclusive collection that seamlessly blends DKNY’s iconic style with FashionVerse’s bold, modern vision."
The collaboration on the game is running until Tuesday (24.09.24) but any unlocked items will remain available for players to use.
FashionVerse is available now on iOS and Android.
